Virginia Tech Focuses on Working Professionals
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Virginia Tech has been making local headlines lately with the announcement of its Innovation Campus in the newly-designated neighborhood of National Landing.
While the new campus will help cement the university’s regional footprint, Virginia Tech has been quietly providing graduate education opportunities in the DC Metro Area since 1969. Virginia Tech’s Pamplin College of Business has offered its MBA programs in this region for decades and more recently made the decision to narrow its focus to working professionals in urban centers across the commonwealth.
“What we did at Virginia Tech a few years ago was to say that we really want to focus on the working professional—someone who wants to enhance their career or make a change in the direction of their career, but not at the expense of continuing to be a business professional,” says Pamplin Dean Robert Sumichrast. That allows those students to come into the classroom, he adds, “and use what they’ve learned as part of the experience of the MBA program.”
Arlington is home to the Executive MBA program, an 18-month, cohort-based option for mid-career professionals. The curriculum is centered around experiential learning modules that provide students with hands-on experience in topics like business analytics and leadership and governance.
The nationally-ranked Evening MBA program is based in Falls Church and designed to provide maximum flexibility. Students can change their course load each semester to balance work and other commitments. They also have the option to focus their degree in one of 10 specialization areas, including traditional business topics like finance and management, and some more niche areas like healthcare information technology.
The Professional MBA program is a 24-month hybrid option with once-per-month in-person classes that rotate between Richmond, Roanoke, and Newport News.Visit mba.vt.edu to learn more about Virginia Tech’s MBA programs, or register to attend an upcoming information session.
Kings of the North: Should You Get a Part-Time MBA in Chicago or Toronto?
In many ways, Chicago and Toronto are very similar world class cities: Both are situated on a Great Lake, host an “Original Six” hockey team, and both metros suffer from “second city” inferiority complexes. Both metros also have plenty of competitive business school options for professionals who want to earn an MBA. Continue reading…
Northwestern Kellogg Launches 10 New Courses
Northwestern University’s Kellogg School of Management has just launched ten new business courses for the 2017-18 academic year, according to a recent press release.
“We are very excited to continue our tradition of curricular innovation at Kellogg, drawing on both the scholarship or our research faculty and our connections with practice,” Senior Associate Dean for Curriculum and Teaching Mike Mazzeo said.
For data-focused business studies, the school has launched the brand new Data Exploration course, taught by finance professor Robert L. McDonald, who says; “It is now common in business to need to analyze large and unwieldy datasets. We moved from calculators to spreadsheets in the 1980s and now we need to move beyond spreadsheets.” The premise of the Data Exploration course, he added, “is that students should be able to work with and analyze raw data from a variety of sources and a variety of forms, using methods that scale. We will use R, which has become one of the dominant tools in data analytics.”
Two new marketing courses have been introduced to the curriculum: Customer Loyalty, taught by Kellogg Senior Fellow Thomas O’Toole; and Ethnographic Customer Insights, taught by adjunct professor Gina Fong. On the latter, Fong notes; “Ethnographic research is not just a way to answer important business questions, but also a way to bring the customer to life inside a company, helping make the decision-making of the company more customer-centric. Knowing the insight into the customer gives the marketer the ability to anticipate what the customer needs and wants—sometimes before he or she are able to articulate it.”
Two new collaboration and leadership programs have been introduced to the MBA curriculum as well, with Strategic Communications for Organizations, arriving next winter, and Leadership Development Models & Practices, which is available now. In addition, three new Public-Private Interface courses have been or will soon be introduced by Kellogg, covering Strategic Perspectives in Nonprofit Management, Social Impact & Technology Innovation, and Decision-Making for Sustainable Business.
As well, Kellogg has introduced courses in Commercializing Innovations and the CEO Playbook for Health System Success course, both of which will be offered in the winter and spring 2018 semesters, respectively.
You can read more about the new offerings at Kellogg here.
Georgetown McDonough Reveals International Business Diplomacy Honors Certificate
One the Washington DC metro’s most prestigious business schools has added another potential offering to its Evening MBA students. According to a recent press release, Georgetown University’s McDonough School of Business has announced its International Business Diplomacy Honors Certificate will now be extended to those seeking their MBA at night. Continue reading…
The Best San Francisco Part-Time MBA Programs
Not every MBA candidate can manage a full-time degree program. So many business school students continue to work throughout their studies, balancing a job and graduate school through a part-time MBA program. Many of these programs take place in the evenings and on weekends, allowing for flexibility along with continued professional growth. Continue reading…
The Top Marketing MBAs In Los Angeles
Earning an MBA is a great way to gain broad business knowledge that can be applied to many different roles and industries in the business world. As a result, an MBA degree can be ideal for students who haven’t yet made up their mind about their career path.
Yet even those who have known for a long time what path they want to pursue can benefit from an MBA education. To make the most out of an MBA, those who want to focus their degree can benefit from the option to focus or concentrate in a particular subject, which many schools offer.
If you are thinking about pursuing your degree in sunny Los Angeles and have an interest in marketing, there are a number of schools in the metro area which allow students to focus their degree. Below, we’ve rounded up some of the top Marketing MBAs in the Los Angeles metro.
California State University, Long Beach
The Evening MBA at California State University, Long Beach offers students the opportunity to choose a focus area and obtain a specialization for their MBA degree.
The Evening MBA at CSU is a self-paced MBA that allows students to choose how many classes they take each semester, with the option to either earn a general MBA or select a specialization. Marketing is among the several MBA specialization options available for students, including courses such as Marketing Concepts, Seminar in Marketing Policies, Seminar in Marketing Research and Marketing and Sustainability, among others.
Peter F. Drucker and Masatoshi Ito Graduate School of Management – Claremont Graduate University
The Drucker MBA program allows students to select an area of concentration for their degree, with options like strategy, global management and of course—marketing. The marketing program aims to help students “develop a critical understanding of key marketing concepts and gain analytical and evaluative skills to inform strategic marketing decision making”.
Argyros School of Business – Chapman University
The full-time MBA at Argyros School of Business is well regarded across the country, ranked 81st nationwide by U.S. News & World Report.
Students pursuing an MBA at Argyros can choose a ‘Course Track’ with just three electives that can help focus their education. To choose a Marketing Course Track, students must select three courses from options like Marketing Research, Statistical Models for Analytics and Internet & Social Media Marketing, among others.
College of Business and Economics – California State University, Los Angeles
The California State University at Los Angeles’ College of Business offers a number of flexible options for students to pursue their MBA in a cross-functional and integrative educational setting. Students have the option to select their graduate level courses within specific areas of studying, marketing included.
Graziadio School of Business and Management – Pepperdine University
The full-time MBA at the Pepperdine’s Graziado School of Business has been recognized as a top MBA program in the country by Bloomberg Businessweek and U.S. News & World Report. The program offers students a strong foundation in business through experiential MBA courses, also offering the chance to choose from a variety of MBA specializations.
The MBA in Marketing at Graziado is available for 12, 15 and 20-month MBA Students and focuses on providing students with the basic concepts, tools and techniques for developing a strong marketing strategy. Some course options include Global Marketing, Consumer Behavior and Business-to-Business Marketing.
Loyola Marymount University
The LMU MBA can be earned in 24-36 months or more, designed with a flexible schedule for meeting the needs of working professionals. The first year of the MBA requires students to complete core courses, where the second year allows more flexibility for focuses on a particular area of emphasis.
Students may choose to focus on a Marketing emphasis for their MBA, selecting from such courses as Business and Capitalism, Sales Force Strategy and Customer Relationship Management.
Marshall School of Business – USC
The MBA program at USC Marshall is a universally top-ranked degree which allows students to pursue a marketing focus, beginning with a required Marketing Management class as part of the core. In year two, marketing students will have the option to take courses that are part of the MS in Marketing program, such as Business Analytics, Customer Insights and Analysi, and Market Demand and Sales Forecasting.
The Paul Merage School of Business – University of California, Irvine
