Why Amazon Keeps Hiring MBAs
Editors Note: This article on Amazon hiring MBA students is an updated version of the original.
When thinking about the largest tech sector companies in the world, Apple, Microsoft, Facebook, Google, and Amazon are sure to top the list. Not only are these companies on the forefront of technological advancement in business and consumer electronics, they are also major players in the MBA job market.
Of all these notable heavyweights, Amazon is the biggest employer of graduates from elite business schools. According to the U.S. News & World Report’s top 20 rankings (from schools that release company-level hiring statistics), the e-commerce powerhouse hired more than twice as many top MBAs in 2016 as Microsoft, the next biggest tech employer. And with the upcoming development of HQ2, the company’s second headquarters, demand for MBA-level talent is sure to increase at the ever-expanding ecommerce giant.
Amazon—a company that offers online retail, cloud computing, mobile devices and media streaming services—has plenty of workforce needs. According to its annual report, Amazon has 230,800 full- and part-time employees. According to QZ, the company currently lists almost 17,000 open jobs among its corporate positions.
Why Is Amazon Hiring MBA Students?
Across all industries, Amazon is the fifth-largest employer of graduating MBAs, according to data on more than 200 full-time MBA programs collected by Bloomberg Businessweek. Amazon is also No. 4 on the 2013 Universum list of most popular MBA employers, up from No. 8 in 2011 and No. 6 in 2012.
Why the focus on hiring top MBA talent? Miriam Park, director of university programs at Amazon, told the Financial Times:
Miriam Park
“The Amazon recruitment process is designed to ensure we hire top candidates with high-growth potential whatever their background may be. As part of this we recruit current MBA students and MBA alumni for permanent and internship opportunities worldwide and see MBAs as an important part of our leadership development. We value people who can balance long-term strategic thinking with tactical execution, and who have the ability to make data-driven decisions.”
She added:
“We value MBAs for, in many cases, the global approach that they can bring to the business with many candidates having worked and studied in more than one country. Their range of experience and variety of backgrounds is invaluable in bringing a different way of looking at our business. We also value the analytical skills that they develop through their MBA. In fact, many of our senior leaders started at Amazon after completing MBAs.”
Which Potential Paths Leads to Employment at Amazon?
The best way that an MBA can get in with Amazon and end up with a job is to apply for an internship. Amazon also offers an MBA program that intends to create a pipeline from top business schools to actual jobs within the organization. Amazon offers several full-time opportunities to MBA interns. Each role lasts 11 to 12 weeks and provides students the opportunity to complete function-specific projects.
The company also offers a robust 8 to 12-week summer MBA internship that gives participants the opportunity to hone their decision-making ability in real-life consumer, finance, HR, technology businesses and operations environments. According to CNNMoney, Amazon’s summer internships host more than 170 interns from more than two dozen business schools each year.
What Kind of Jobs Can I Get at Amazon with an MBA?
As CNNMoney outlines, MBAs at Amazon may end up in any number of roles, whether it’s launching new products, finding ways to optimize the customer experience or evaluating the company’s future business investments.
Park discussed specific jobs that are offered to MBAs with the Financial Times. In terms of potential career options for MBAs at Amazon, she outlined participation in the Consumer Leadership Development (CLD) program, Pathways program for operations managers and Senior Financial Analyst (SFA) development program, as well as the role of senior product manager.
CLD is a three-year leadership development program in which MBAs rotate through two different roles from a choice of areas such as vendor management, in-stock management, marketing management, merchant management and/or retail product management. The goal of the program is to provide MBAs with a path to leadership roles at Amazon. Participants develop an understanding of the key roles within retail and become effective managers.
Pathways is a three-year, field-based program based out of warehousing and shipping centers for merchant goods and customer service sites. This is a position in which MBAs will have to develop leadership ability to complete fulfillment center and customer service operations.
SFA is a three-year leadership development program in which senior financial analysts are expected to evaluate and quantify new business ideas and perform data-intensive analyses to improve the way Amazon serves its customers.
Senior product managers work with technology teams to drive ideas from conception to execution, develop business models and marketing plans, define and analyze success metrics, manage strategic projects and own the product end to end. This job offers an inside track to future roles as general managers responsible for running large business segments.
Harvard Looks At Facebooks Attempt to Take on Fake News
The amorphous impact social media has had on the collective social conscious, especially since the 2016 U.S. general election, has become a striking waypoint of how we all may interact in the near future. To potentially combat the negative outcomes of it, Facebook has crafted plans to transform its platform into a forum for “more meaningful social interactions,” even if it comes at a great cost to its founder, Mark Zuckerberg. Experts from Harvard Business School recently discussed the potential changes.
MIT Sloan Hosts Talk About the Modern Value of Old-School Advertising
Even for newer customers, there is an undeniable value in the old methods of advertising, according to cycling startup Peloton Senior Brand Marketing VP Carolyn Tisch Blodgett, who recently spoke at MIT Sloan.
Founded in 2012, Peloton makes a high-end exercise bike that livestreams indoor cycling classes—sort of like your own private FlyWheel. According to Blodgett, Peloton is vertically integrated, which means that “employees design the hardware, the software, teach the classes, and even deliver the bikes.”
Largely through word-of-mouth, Peloton’s revenues exploded to $137.5 million in just four short years, which placed the company atop Crain’s Fast 50 list. Despite this rapid, significant growth, Peloton is trying to reach a broader audience beyond its base of “affluent suburban women” (see sticker price: $1,995 plus $39 per month subscription fee).
Digital advertising is just one part of Peloton’s overall marketing strategy—one that Blodgett believes becomes increasingly “more expensive and less effective” once you understand that every company is buying on Facebook in 2017.
Speaking recently at the MIT Sloan Martin Trust Center for MIT Entrepreneurship, Blodgett explained that Peloton has begun to “invest in offline channels” like TV commercials, radio spots, billboards, direct mail, and 29 new brick-and-mortar showrooms to build a “community of those for whom fitness is a core value.” She explains, “We’re always testing new media channels.” Especially channels that maximize the ability for consumers to have hands-on experience with the product. “Trying the bike is a really important part of the purchase journey.”
With the holiday shopping season in full swing, Blodgett explained the company’s newest commercial, saying “We spend a lot of time showing the product, but my favorite part is the scene where the daughter is riding a tricycle and looks up at mom on the bike. That’s an emotional side of the product, and we’ve never really told that story before.”
You can find out more about Peloton and its luxury services here.
Facebook Tops Glassdoor’s 100 Best Places to Work List
Employer review website Glassdoor, which allows users to read anonymous employee testimonials about employers, has revealed its annual “Best Places to Work” list, with familiar MBA recruiters Facebook, Bain & Co, and Boston Consulting Group (BCG) earning the top three spots.
Why Facebook?
Since 2011, the social media empire has been one of Glassdoor’s most praised companies to work for, earning a top five spot seven out of the past eight years, including three number one overall awards. Facebook employees are often given extensive benefits, including four months of paid maternity leave—a policy often considered a luxury in the U.S., which has no legally mandated paternity leave policies for employers. As well, earlier this year, Facebook COO Sheryl Sandberg announced the company would implement paid sick time for employees and family members.
With increasing revenue streams, the company’s hiring numbers have continued to swell, with nearly 19,000 employees as of earlier this year—a 38 percent jump from March 2016 to March 2017. In fact, just this week, the company announced it will be adding 800 more jobs at its new London office.
Data via Facebook, graphic by The Atlas/via Quartz.
Of course, the central pitch to work at the social media monolith may be predicated on the payment of employees. According to Paysa, the average Facebook salary is north of $250,000 annually, combining base pay, bonuses, and equity. Most jobs at the company start at, at least, $70,000 USD annually, with business management roles starting at $135,000.
The company has also made a concerted effort at diversifying its hiring. Speaking with Forbes, Lori Goler, vice president of people, said, “Diversity is critical to our mission at Facebook, because we serve a community of 2 billion around the world, and of course there’s diversity in that community.”
The company, according to Forbes, employs between 33 and 35 percent women, and there has been considerable gains among women employed with computer science and engineering backgrounds, as well as a 500 percent increase in employment among those of African descent since 2014. In the interview, Goler added, “We’re nowhere near where we want to be, but we’re at least hearted to see that at least we can make some progress.”
Check out Facebook’s graduate student recruitment page here.
Consulting Companies Still Reign
While certain statistics indicate a wave of MBA grads may be leaving consulting in favor of tech-centric employers, as evident by the recently released Northwestern University Kellogg School of Management employment report, consulting companies are remain one of the primary targets for MBA students and graduates, and for good reason.
Bain & Co., like Facebook, has been endlessly praised by Glassdoor reviews, ranking among the top four best places to work every year since 2009. Like most of the companies on the year-end list, Bain offers ample benefits, including several months of paid maternity leave, comprehensive vacation and insurance policies, and one of the world’s best 401K offers. Fellow Boston metro company BCG also officers a considerable parental leave benefits package, retirement planning, and lofty salaries.
Inside the New York City BCG office/Photo via BCG.
Like Bain, BCG makes a concerted effort to bring in incredibly comparable MBA graduates, recruiting students from multiple prominent business schools like The Wharton School, NYU Stern, Columbia Business School, and many more.
Some Traditional Companies Remain Steady, While Giants Like Apple Stumble
Tech empire Google, not surprisingly, held its place among the top 10 companies—having never fallen lower than eighth overall since 2012. Just outside of the top ranking companies, McKinsey & Co. stayed within the top 20, while other notable heavyweights like Microsoft (39th), Capital One (69th), Deloitte (77th), Accenture (83rd), and Apple (84th), the world’s most successful consumer company, fell to the lower ends of the list.
Despite having the second most profitable year in company history, falling shortly behind it’s 2015 figures, Apple has been steadily dropping down Glassdoor’s annual Best Of list, posting its worst standing in the history of the ranking—nearly 50 spots worse than last year’s ranking of 36th overall.
Considering, however, that the annual ranking is comprises of over 500,000 companies, this drop may not be as serious as it would appear. The overall Glassdoor rating for Apple was 4.3, in contrast to Facebook, which boasts a current 4.6 rating. The average Glassdoor rating for employers, for context, is 3.3.
Some Surprises
Not every company included in the Glassdoor Best Of list could be considered a traditional MBA recruiters, including beloved U.S. west coast fast food chain In-N-Out Burger (fourth overall), growing athletic leisurewear empire Lululemon (sixth), wine company E. & J. Gallo Winery(14th), Delta Airlines (17th), and The Church of Jesus Christ of Latter-day Saints (19th), which provides “Excellent dental and medical coverage,” according to an anonymous employee. Plus, “you work with people who don’t swear.”
For a more extensive overview of the methodology behind the ranking, click here.
The Reason Digital Ads Seem So Personal, According to Columbia Business School Research
Ad optimization, at its core, was always about effectively persuading human emotion. Those consumer habits, according to new research from the Columbia Business School, can be traced right down to individual digital footprint, helping “people overcome their human limitations.”
In new research entitled “Psychological Targeting as an Effective Approach to Digital Mass Persuasion” published in the Proceedings of the National Academy of Science, Assistant Professor of Business Management Sandra Matz’s team explores a new development in the idea of “personalized persuasion.” Thanks to the accessibility of our digital footprints, marketers can now tailor persuasive messages to a “person’s fundamental character traits and psychological needs.”
Professor Matz and her co-authors conducted three experiments in which they targeted over 3.5 million Facebook users based on “Likes,” then measured users’ reactions (i.e. “clicks” and “conversions”) to “persuasive appeals in the form of Facebook ads that either aligned with or ran counter to the users’ psychological profiles.”
In one experiment, the researchers customized online beauty retailer ads that targeted either introverts or extroverts, based on their unique Facebook Likes. The researchers found that “matching the content of persuasive messages to individuals’ psychological characteristics resulted in up to 40 percent more clicks and up to 50 percent more purchases than their mismatching or un-personalized messages.”
While psychological targeting certainly has many advantages when it comes to product positioning, it has the potential to be more insidious. On a more individual level, psychological targeting can easily be “used to exploit weaknesses in people’s character and persuade them to take action against their best interest,” such as Facebook users with psychological traits related to pathological or compulsive behaviors.
The authors actively embrace the numerous ethical questions that surround the application of psychological targeting:
“How do we as consumers and society at-large want to use this new technology? In what settings do we want to facilitate its application, and when do we want to restrict it? For which purposes should we use it, for which should we not? Under which agreements should we be allowed to implement it, and with which required degree of transparency?”
Lehigh Student Startup Kickstarts Ghanian Shea Industry
When it comes to startup companies, often the best route of success means going right to the source. For Lehigh University College of Business and Economics grad Miles J. Davis’ (’16), that meant traveling all the way from Bethlehem, PA, to West Ghana for the purest shea butter in the world.
Shea butter is famous for its cosmetic and skincare applications, as well as its uses in waterproofing waxes, cooking oils, wood preserving, toilet tissue, and candle-making. Shea butter is produced by extracting fat from the nut of the fruit of the shea tree, which is indigenous to the dry Sahel region of Africa, which spans northern Ghana, Senegal, Ethiopia, and the Democratic Republic of Congo.
In his master’s thesis, Davis outlined a plan to develop an ecologically, agriculturally, and financially sustainable production system for shea butter processing in Ghana.
“My dream for this project is to help develop a permaculture system that will have a collective positive impact,” Davis tells Lehigh. “Permaculture is a whole functioning system where everything coexists in balance. It requires a lot of observing and listening to learn how natural systems work and how to make human systems function just as organically and just as naturally.”
Davis’ research focuses on land-use policy. “Who owns the land? Who can get access to shea trees to make shea butter from the shea nuts? What policies are in place to protect these forests so people don’t cut down the trees to get firewood for their cook stoves? How do we develop better roads and transportation methods for people living in this region so they can get to the main market and sell their stuff?”
Superior Shea is just one small step in Davis’ vision for an economically emerging Ghana.“Ghana has one of the strongest economies in Africa. It is definitely on the rise. There’s a lot of potential for growth, in terms of sustainability through business, improved infrastructure and sanitation.”
You can read more of Kurt Pfitzer’s in-depth interview with Davis here and get more familiar with Superior Shea on Facebook.
