Our Favorite MBA Recruiters: Facebook
These days, it seems like everyone and their mother is on Facebook—no, really, your mom sent me a friend request last week. Your family vacation looked like a blast! As more and more people subscribe to the undisputed king of social media, Facebook seems to hire more and more MBAs to continue to move the company forward into the future. Continue reading…
D’Amore-McKim Marketing Study Says Let Customers Do The Talking on Social Media
According to Northeastern professor Koen Pauwels’ recent Journal of Marketing paper, there are “three consumer mindset metrics” within social media that affect stock performance and shareholder value. D’Amore-McKim recently explored his research.
Social Media Do’s and Don’ts MBAs Need To Know
Social media can be an impossibly powerful tool. It is the president’s favorite method of communication, after all. Social media can also determine the future for MBA applicants and candidates.
For better or for worse.
U.S. News & World Report found that 35 percent officers interviewed do check out applicants’ social media accounts. What they find might increase a person’s chance of getting in—or could diminish it. Social media could say a lot about a person that may not be clear in an essay or recommendation letter. So why would school’s not at least be safe and check it out?
“To be clear, the large majority of admissions officers do not visit applicants’ social media sites,” Yariv Alpher, Executive Director of Research at Kaplan Test Prep, said. “However, a meaningful number do, as many note that social media can provide a more authentic and holistic view of applicants beyond the polished applications. And in fact, past Kaplan surveys have shown that a majority of students themselves consider their social networking sites to be ‘fair game’ for admissions officers.”
Well, that means applicants and even students must be really intentional—and careful—about how they use platforms like Facebook, Twitter, or Instagram. Otherwise, they could be looking at revoked acceptances or even long-term suspensions.
There is a science to the art of social media postings. And we’ve got you.
Do
Share achievements and wins. Let’s say you’re set to speak on a panel next week; you should tweet about it. Let the world know to be there. When you do speak, make sure someone takes a pic—and share it. Flaunt your accomplishments while staying humble. New job? Let the Internet know. Published a research article? Inform people.
Don’t
Publicize how you celebrate said achievement. Well, unless that celebration is PG. Even then, though, not everything needs to be broadcast to the world, especially if it involves alcohol. Too many college students or teenagers share photos of them on a night out, but that could be a turn off to admissions officers. So unless you’re sharing a cocktail with a celebrity or business goddess, maybe save the photo for family albums, instead.
READ THIS: Wharton MBAs Will Get You Out Of The Social Media Bubble
Do
Be yourself. You want to stay true to you and be an authentic presence online. There are enough imposters acting as a better version of themselves. And sometimes, it’s just too obvious. So let your posts breathe and let officers get a sense of who you are when they take a look at your social media pages. Maybe that means having an inspirational quote in your bio. Whether it’s Kanye West or Steve Jobs says a lot about who you are. And officers should appreciate that.
Don’t
Be reckless about the version of yourself you show. You gotta’ keep it real, but be mindful about what sides of yourself you showcase, too. A cuss word here or there shouldn’t keep a future school or employer from viewing you negatively, but racist or insensitive language would (and should). Certain behavior and ideology are unacceptable, and if that’s how you’re thinking, you need to take a hard look at yourself.
Do
Brand yourself. Ain’t nothing wrong with whipping up a logo and showcasing it online. Or launching a website that you flaunt on your Facebook page. You want schools to know that you’re already business-savvy and show them that you recognize your most valuable business: yourself. Branding yourself through a clever Twitter handle or website domain is a start. Think color schemes and photos. All the pieces of your page speak more than you think, so work them marketing skills.
Don’t
Use that as reason to steal someone else’s work. If you’re going to whip up a logo, make sure you take the right steps to do so—and mention it in a cover letter or somewhere a school will find out. Don’t copy and paste images or use someone else’s. If you show admissions officers you already know how to operate social media and digital skills within legal boundaries, they’ll be even more impressed. Be sure that you take proper steps to legally share images too. You want to sprinkle up your feed with photography (y’know, let them know you’re sophisticated), but don’t just take from a Google search. That can be illegal. Plus, you want to show off that you know about image sharing sites like Flickr or Getty. You’re a business person, remember?
Do
Use hashtags. Schools want students who are with the times. Hashtags are a major part of this time. Remind them that you know when to use them. This will also help others find you if your page is public, so for Twitter, that could mean more followers. On Facebook, that could mean more engagement on posts.
Learning from the hashtag experts could be really beneficial to your overall online presence, despite the cliche connotations. According to Buffer, simple use can greatly increase exposure.
Data via Buffer/Buddy Media
Don’t
Be hashtag-excessive. #EveryLittleThingDoesntNeedAHashtag. Just use relevant hashtags and don’t scare away a school with them. #Please.
Update: Listen to the new “How to Maintain Your Social and Professional Connections” podcast from the Kellogg School of Management for a more in depth perspective.
Berkeley Haas Student App Helps Empower Syrian Asylum-Seekers
Students at the Haas School of Business at UC Berkeley have found a unique and important way to potentially help the ongoing Syrian refugee crisis through a new student-built crowd-source platform.
Founded by Sarrah Nomanbhoy, MBA ’18, who’d previously launched a seed accelerator for new Sri Lankan startups, MarHub came to life with the help of a $5,000 Dean’s Seed Fund grant, a $5,000 Hansoo Lee Fellowship, and a $12,500 Jack Larson Scholarship. Nomanbhoy’s idea emerged from last year’s Hult Prize Challenge on Refugees.
Along with significant contributions from co-founders Jerry Philip, EWMBA ’19; Peter Wasserman, MBA/MPH 18; and Srinivas Vaidyanathan, EWMBA 18, MarHub addresses a common concern among refugees who struggle to navigate confusing and often conflicting sources of information once they reach a border.
Nomanbhoy explained in a recent interview, “Information from humanitarian agencies [was] too general, and social media was filled with unverified rumors. About 70 percent of asylum seekers receive negative decisions after this first set of interviews, and many are now in limbo pending the outcome of the appeal process.”
“The hard part psychologically is not knowing how long the wait is going to be. Time moves very slowly when you’re waiting in a queue, but imagine not knowing whether you’ll be stuck for two months or two years,” Philip added
Based on interviews at the Ritsona and Chios refugee camps in Athens, Greece, the MarHub platform evolved into a Facebook messenger-enabled chatbot that allows refugees to “view, evaluate, and comment on information from humanitarian agencies, volunteers on the ground, and other asylum seekers.” As MarHub accumulates users, “the data collected will enable more accurate, timely responses.”
But Chatbots are merely the beginning of Nomanbhoy’s plans for MarHub. Her long-term goal is to use data to “improve migration management” full stop. The product is expected to begin its initial pilot service with Greece’s RefuComm this fall, followed by more rounds of seed funding.
Business, University Leaders Speak Out Against DACA Repeal
When the Trump administration formally announced yesterday that it would end the Deferred Action for Childhood Arrivals program (DACA)—putting a six-month expiration date on legal protections granted to approximately 800,000 people who entered the U.S. illegally as children—universities and business leaders were quick to condemn it. Indeed, vocal defense of the “Dreamers,” as those in the DACA program are called, resounded from Silicon Valley to the Ivy League.
“Dreamers contribute to our companies and our communities just as much as you and I,” tweeted Tim Cook, CEO of Apple and an MBA graduate of Emory’s Goizueta Business School. “Apple will fight for them to be treated as equals.” In an earlier statement Cook noted that Apple employs hundreds of people covered by DACA.
Facebook CEO Mark Zuckerberg released his own statement on his personal Facebook page. “This is a sad day for our country,” he wrote. “The decision to end DACA is not just wrong. It is particularly cruel to offer young people the American Dream, encourage them to come out of the shadows and trust our government, and then punish them for it.” He added that the young people covered by DACA contribute to their communities and to the economy. “I’ve gotten to know some Dreamers over the past few years, and I’ve always been impressed by their strength and sense of purpose. They don’t deserve to live in fear.”
DACA was enacted in 2012 under former President Barack Obama by executive order, allowing individuals who were brought to the United States as children or teens before mid-2007 to apply for protection from deportation and work permits. To apply, they had to be younger than 31 at the time the program was created, have come to the U.S. before turning 16, and have lived in the U.S. for at least five years. The U.S. Citizenship and Immigration Services reports that roughly 788,000 have had their requests for DACA status accepted.
University and Business School Leaders Denounce DACA Repeal
A Center for American Progress survey of roughly 3,000 DACA recipients found that approximately 72 percent of respondents were in higher education, 13 percent of those pursuing master’s degrees. And leaders in higher education—including at several leading business schools—were every bit as vocal as major business leaders in calling out the Trump administration’s decision and pledging their support to Dreamers.
Geoffrey Garrett, dean of the University of Pennsylvania’s Wharton School, called the repeal of DACA “bad for the economy and bad for society” in a tweet that also expressed his support for an official statement issued earlier in the day by University of Pennsylvania President Amy Gutman.
Maryellen Reilly, Wharton Deputy Vice Dean for Admissions, financial aid and career management, quoted from Gutman’s statement in her own tweet: “At Penn, we are committed to providing a safe and welcoming environment for all of our students and we will do everything we can…”
Columbia University, home to Columbia Business School (CBS), issued its own statement in opposition to the repeal of DACA. “Columbia unequivocally opposes the ending of DACA and is working with others in higher education to urge Congress and federal officials to reinstate DACA’s protections and protect the rights of those with DACA status during and after the ‘wind-down’ process that has been announced,” it read. It went on to add that in keeping with Provost John Henry Coatsworth’s November pledge, “our policies and plans aim to ensure that students who had DACA coverage are able to proceed unimpeded with their studies and that all students in the community feel safe and understand beyond question that Columbia’s dedication to inclusion and diversity, including of undocumented students, is and will remain unwavering.” CBS quickly retweeted its parent university’s stance and linked to the full statement.
And the Haas School of Business at the University of California at Berkeley tweeted: “We stand with our undocumented students.” That tweet linked to a statement issued by three ranking university administrators—Chancellor Carol Christ, Vice Chancellor for Equity & Inclusion Oscar, and Undocumented Student Program Director Meng So—that called on the Berkeley community to stand with undocumented scholars at the university and beyond.
“At a time when our campus and community values are being challenged by the prevailing national rhetoric and policy making, we must deepen our resolve and commitment to our principles and to each other,” read the Berkeley administrators’ statement. “During these difficult moments, we must defend strongly held values of dignity, diversity and community.”
The Kelley School of Business at Indiana University at Bloomington, for its part, retweeted its parent university’s official statement and pledge to support all its students.
In the statement, IU President Michael A. McRobbie called out the decision to end DACA “especially in light of the administration’s prior statements expressing support for young people protected by DACA and the strong bipartisan support that exists nationwide for maintaining the program.”
McRobbie went on to underscore the university’s support of all its students. “We believe that all of our students, regardless of their background or country of origin, bring to our campuses unique perspectives and experiences that enrich our living and learning communities,” he wrote. “In doing so, they reflect who we are—and what we strive to be—as a university that provides all students with the opportunity to expand their knowledge and succeed in a place where they feel valued, respected and at home.”
In fact, IU features an entire website—DACA @ IU—dedicated to helping DACA students at the university. On the website, the university states that though bound by state and federal laws, it will take steps to support all IU students regardless of documentation and will only inquire into a person’s immigration status when required by law. IU also provides counseling and support to students who have immigration-related concerns, including connecting students with available resources for educational and living expenses.
Penn, Columbia, Berkeley, and IU are just a few of countless schools that spoke out against the Trump administration’s decision. Prior to the final decision to end DACA, 600 college and university presidents signed a statement promoting DACA back in November. Even more recently, Duke University’s President Vincent E. Price wrote a letter in support of the program, and University of Michigan President Mark Schlissel made a statement as part of the university’s September 1st convocation saying, “I would like to reiterate to all of our students, from our own state, elsewhere around the country, and from all around the world, that you are welcome here … You make us a stronger university and enrich our community and nation by your many talents, hard work, and the diverse perspectives and life experiences you bring to campus.”
As information continues to be provided by the Trump administration, many universities and schools are preparing to provide up-to-date information for their DACA students and all who are affected. Check in with your school for more information.
This article has been edited and republished with permissions from Clear Admit.
Getting Paid: Highest MBA Salaries in Chicago
Like most parts of the country, the U.S. heartland is undergoing a massive shift on all fronts, becoming more urbane, diverse, and open to outsiders than seemingly ever before.
Many communities are becoming increasingly diverse, attracting international residents at an unprecedented rate. Young, urban professional-types who once flocked to the coasts are now moving in droves to Midwestern cities, which were once dismissively filed under “fly-over territory.” Nowhere is this change more apparent than in the Windy City.
Chicago’s long been home to major players in media, education, finance, and food and beverage (shout-out to Giordano’s Deep Dish Pizza), but doing business in the city now also means something new. Like most major metropolitan areas, Chicago’s slowly dipping its toes into the tech game; the city’s home to Groupon, Grubhub, Orbitz, and Reverb.
So, take your pick, aspiring MBAs! When it comes to Chi-City, you’ll be a veritable kid in a candy store.
The 5 Highest Chicago MBA Salaries
Northwestern Kellogg School of Management
Northwestern Kellogg School of Management graduates earned average starting salaries between $106,000-$138,000, depending on their chosen industry. According to recent statistics, the four most popular industries to attract Kellogg MBAs were consulting (32.6 percent), where the starting salary hovers around $138,204 with a $29,375 signing bonus. MBAs in tech (22 percent) earned a starting salary of $119,713 with a $23,749 signing bonus. MBAs that specialize in consumer products (13.8 percent) earned an average starting salary of $106,052 with a $26,634 signing bonus. MBAs in financial services (12.8 percent) earned an average starting salary of $128,090 with a $32,100 signing bonus. Top employers of Kellogg graduates include: Adobe Systems, Amazon, Anheuser-Busch, Apple, Bain & Co, Bank of America Merrill Lynch, Boston Consulting Group, Cisco Systems, DaVita Healthcare Partners, Dell, Deloitte, Facebook, General Motors, Goldman Sachs, Google, JPMorgan Chase, Linkedin, Mars, McKinsey & Company, Microsoft, Nike, PepsiCo, among others
DePaul Kellstadt Graduate School of Business
Recent graduates from the DePaul Kellstadt Graduate School of Business posted record employment numbers for the school. According to an overview the school published, 92 percent of 2016 MBAs landed positions within 120 days of graduation. The average starting salaries for Kellstadt’s available MBA concentrations are as follows: Accountancy at $83,000; economics at $90,000; finance at $89,000; management at $83,000; marketing at $75,500; and real estate at $75,000. The most popular industries to attract Kellstadt graduates were accounting, financial services, manufacturing, health care, and consulting. Top employers include: Allstate, Bank of America Merrill Lynch, Boston Consulting Group, Deloitte, Deutsche Bank, GE Capital, General Mills, Google, Groupon, JPMorgan Chase, Microsoft, PwC, United Airlines, and Wilson Sporting Goods, among others.
Notre Dame’s Mendoza College of Business
According to statistics surveying the most recent MBA class, the average starting salary for Mendoza College of Business graduates is $105,000 with a $20,000 signing bonus. About 91 percent of MBAs received job offers within three months of graduation. The most popular industries to attract Mendoza MBAs are within tech (27.1 percent), financial services (18.8 percent), consumer products (14.6 percent), and consulting (11.5 percent). MBAs working in tech earned average starting salaries of around $110,000; financial services, $110,000; consumer products, $100,000; and consulting, $105,000. Top employers of Mendoza MBAs include: Deloitte, Procter & Gamble, PwC, Deutsche Bank, IBM, Discover, Allstate, IBM, Samsung, Amazon, American Airlines, ExxonMobil, Johnson & Johnson, AT&T, Kraft, Hershey, Heinz, Bank of America Merrill Lynch, Major League Soccer, United Airlines, General Mills, General Motors, Microsoft, GlaxoSmithKline, and Citibank, among others.
University of Chicago Booth School of Business
Chicago Booth School of Business graduates earned an average starting salary of $125,000, according to recent statistics. The top industries to attract Booth MBAs are financial services (36 percent), consulting (27.5 percent), and technology (16.7 percent). Booth MBAs working in financial services earn average starting salaries of $125,000 with a $40,000 signing bonus; consulting, $145,000 with a $25,000 signing bonus; technology, $125,000 with a $30,000 signing bonus. Top employers of Booth graduates include McKInsey & Company (7.1 percent), Boston Consulting Group (4.7 percent), Amazon (3.9 percent), Bain & Company (3.1 percent), Accenture (2.6 percent), Google (2.4 percent), Bank of America Merrill Lynch (2.2 percent), and PwC Strategy (2 percent).
University of Illinois at Chicago Gies College of Business
On average, Gies College of Business graduates can expect to start their careers in the $90,000 range with a $10,000 signing bonus. According to statistics supplied by the school, MBA grads have a 94 percent employment rate. The most popular industries are technology (20.3 percent), financial services (18.8 percent), consulting (15.6 percent), and consumer products (12.5 percent). Liautaud MBAs who took positions in tech started at $94,000; financial services, $87,857; consulting, $89,125; and consumer products, $95,800. Liautaud graduates work for a broad range of companies, but top employers include AT&T, Johnson & Johnson, Walt Disney, Amazon, Chrysler, Hewlett-Packard, Sears, Google, State Farm, City of Champaign, Bank of America, and Whirlpool Corporation.
