Apr 29, 2016
MIT Sloan Says Crystal Cola Customers Harbingers of Failure
MIT Sloan recently blogged about a study two of its professors—Duncan Simester and Catherine Tucker—published in the Journal of Marketing Research, which analyzed the flops of cult products like Diet Crystal Pepsi and Coca-Cola BlāK. Despite Diet Crystal Pepsi’s post-mortem popularity on eBay, where an unopened vintage 24-pack is currently selling for $900, its real-time failure was both transparent and perplexing.
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