Aug 6, 2014
Kellogg Prof. Honored For Research
The following article was originally sourced from the news piece “Carpenter Honored” on Kellogg’s news & events site.
Gregory Carpenter, professor at the Kellogg School of Management has won the Sheth Foundation/Journal of Marketing Award for 2013 for the research that led to his book, Resurgence. The award is presented by the American Marketing Association and recognizes the article published in the Journal of Marketing between 2004 and 2008 that has made the greatest long-term contributions to both theory and practice of marketing. Carpenter was presented the award at the American Marketing Association’s Summer Marketing Educators’ Conference on Aug. 2. Continue reading…
