Better Advice, Getting Kids To Stop Drinking Soda, and More – Chicago
Let’s explore some of the most interesting stories that have emerged from Chicago business schools this week.
A New Way to Persuade Kids to Drink More Water and Less Soda – Kellogg Insight
Northwestern University’s Kellogg School of Business recently published an article that surveyed a number of strategies that Associate Professor of Marketing Michal Maimaran and his colleagues pursued in collaboration with UNICEF to encourage children to drink more water and less soda.
Maimaran, Stanford’s Szu-chi Huang, BU Questrom’s Daniella Kupor, and the University of Amsterdam’s Andrea Weihrauch attempted to link “water consumption with different goals that kids might want to achieve” by designing four “Drink Water” posters, each with a distinct message: “Be Healthy,” “Learn Faster,” “Make Friends,” and no message.
According to the research, the only poster that spurred bottled-water sales was “Be Healthy,” which Maimaran believes is likely due to the fact that “kids are persuaded by messages that rely on a natural association between the action and goal, such as between being healthy and water.”
You can read more about the research here.
Capitalizing On Sleep-Wake Cycle Can Drastically Increase Digital Ad Profits From Social Media – Mendoza Ideas & News
Recent research from the Notre Dame University Mendoza College of Business shows that “digital content platforms can increase traffic to their websites from social media and boost digital ad profits simply by aligning their posting schedules with target audiences’ sleep-wake cycles, or circadian rhythms.”
Vamsi Kanuri, Assistant Professor of Marketing at Mendoza explains in his new research that, “Consumers engage more with posts containing high-arousal negative information, including anger, stress, anxiety or fear, in the morning than in the afternoon or evening. They engage more with ‘boosted’ (paid to advertise) posts and those requiring higher cognitive processing, such as op-eds or scientific material, in the afternoon.”
“Scheduling Content on Social Media: Theory, Evidence and Application” is due for publication in the Journal of Marketing soon. You can also find more on the research from Mendoza Ideas & News here.
Why is it Better to Give Advice Than Receive It? – Chicago Booth News
Chicago Booth Professor Ayelet Fishbach
A new study from and Penn’s Lauren Eskries-Winkler and Christopher H. Browne Distinguished Professor of Psychology and famed writer Angela Duckworth found that people tend to “benefit more from giving advice than receiving it.”
According to the study, which was recently discussed in the Chicago Booth News, “the very act of giving the advice makes the giver feel powerful and confident. When people lack motivation, receiving advice may actually be harmful … because it undermines feelings of competence.”
The authors note, “In the process of giving advice, advisers may form specific intentions and lay out concrete plans of action—both of which increase motivation and achievement.”
“We hope our findings, which illuminate the motivational power of giving, do just that: goad scientists and practitioners to consider the ways in which struggling individuals benefit from giving.”
“In Giving We Receive: A Counterintuitive Approach to Motivating Behavior” is due for publication in Psychological Science.
You can read the full article from the Chicago Booth News here.
5 Questions with Sacred Heart’s Exec. Director of Graduate Admissions Pam Pillo
In the newest installment of the MetromBA “5 Questions” series, we spoke with Jack Welch College of Business Executive Director of Graduate Admissions Pam Pillo about the future of the Connecticut business school, and much more.
What are you most excited about regarding the future of the Sacred Heart MBA Program?
“Next fall, Sacred Heart University’s Jack Welch College of Business will move to the new West Campus, formerly General Electric’s global headquarters. The facility will include more classrooms and facilities for faculty and students, including a finance lab, artificial intelligence and innovation facilities. The incubator space will allow students, in conjunction with investors and area businesses to develop their creative ideas for new products and programs. The Welch College of Business is vested in the success of our students and continued success of the region. The new campus will serve as an active pipeline for skilled workers to meet the needs of today’s rapidly evolving economy.”
What is a unique selling point of your school that some people may not be aware of?
“The Welch College of Business offers a personalized experience. Full-time faculty and staff are dedicated to meeting the needs of students. Classes operate on a 15:1 student faculty ratio. The Welch MBA also collaborates with area corporations including Subway, People’s Bank, Edgewell Personal Care, and Diageo to name a few. Students apply business concepts through the development of a business plan to promote a product or service both domestically and internationally.”
What parts of the MBA program should more students know about before starting their graduate school career?
“The Welch MBA features a team-based approach through the Integrated Core portion of the curriculum. A key competency developed in the Welch MBA is accountability for decisions and actions of team and self, putting team goals ahead of individual goals, with the focus on contribution to the organization.”
Jack Welch MBAs collaborate with local companies, such as Subway, People’s Bank, and Edgewell Personal Care.
What kind of students would you say your business school is most interested in?
“The Welch MBA encourages students from various academic and professional backgrounds.”
What was the last book you loved?
“Grit by Angela Duckworth”
You can check out Duckworth’s TedTalk on her work below.
Click here for more information on the Sacred Heart Jack Welch College of Business graduate admissions.
Summer Reading: 10 Essential Self-Improvement Books
Self-improvement is typically easier said than done—particularly for MBAs with overstuffed calendars and commitments—but there’s no better time than the present to rid oneself of excess baggage. Whether you want to put the axe to questionable habits, tackle a nagging to-do list, or realize your wildest dreams, these 10 books will give you the tools to live a life less encumbered.
