Haas Welcomes New Class with Multiple Week Zero Surprises
This post has been republished in its entirety from original source clearadmit.com.
Orientation week at UC Berkeley’s Haas School of Business—better known as Week Zero—was chock full of surprises for the 246 incoming students in the full-time MBA Class of 2017. For starters, while working on their very first case study on Virgin America, the students got a shock when Virgin America CEO David Cush walked into the auditorium.
Who better to learn from about the company’s decision to enter the airline market? Discussing the move made by Virgin Group founder Richard Branson in 2007, Cush described the decision—which was based on Branson’s belief that airlines were poorly run and flights were too expensive. Amid intense competition and despite a rocky start, the company is taking on the big airlines and adding new destination cities, he said, and has moved from the bottom quartile to the top half of airlines. Students then got to quiz Cush on the company’s culture, how it hires, its strategy for innovation and the challenges it still faces. Continue reading…
Haas Offers EMBA in India
The Hass School of Business will launch a new executive education program for senior executives working in India. The program is offered in partnership with India-based Northwest Executive Education (NEE). The Executive Program in Management will apply core Haas and Silicon Valley principles of innovation and leadership to the world’s future home of the largest and youngest workforce ever known.
In its first year, the program aims to enroll approximately 50 director- and vice president-level executives, primarily from India, but also from neighboring countries in South and Southeast Asia, who are looking to improve their performance, advance within their organizations, and launch new initiatives.
