Top MBA Recruiters: Boston Consulting Group
The Boston Consulting Group is one of the largest and most well known management-consulting firms in the world. It has 85 offices in 48 countries with over 12,000 employees and is consistently ranked as one of the best companies to work for—just this year, Fortune Magazine ranked BCG third overall. And for MBAs, there’s no doubt that BCG almost always shows up on the dream job list.
Amid Roller Coaster Rides for Some, HBS Stays Atop Bloomberg BusinessWeek Ranking
For the second consecutive year, Harvard Business School (HBS) tops the Bloomberg BusinessWeek annual ranking of MBA programs—released today—making it one of the few leading schools that didn’t experience shifts in a list that holds lots of changes this year over last.
The Answer To Trump’s Victory Is Behavior, According To Harvard
In the early days after the 2016 presidential election, one of the first reflections many are looking into is how polling data was so off the mark.
Where Are All The Salespeople Going? HBS Examines
The rise of e-commerce and precipice decline in the overall number of person-to-person sales didn’t require the insight of an ardent futurist.
With the monumental ascent of companies like Amazon and Alibaba, consumers steering away from the help of sales people was, perhaps, obvious. But the reality of why wasn’t simply because of modern convenience, finds Harvard Business Review.
The publication cites a 2015 report from research firm Forrester, which argued that by 2020 nearly “one million” people could lose their sales jobs. The damning figure is in direct contrast to the rise of what Harvard calls “social selling.” The term simply refers to salespeople utilizing specialized content and digital communication as a major part of their sales approach, which has helped build significantly stronger sales data, but comes with the cost of losing traditional sales techniques. Which would eliminate future jobs in the field.
“Social selling makes sense for achieving quota and revenue objectives for multiple reasons,” write authors Laurence Minsky and Keith A. Quesenberry. “First, three out of four B2B buyers rely on social media to engage with peers about buying decisions. In a recent B2B buyers survey, 53 percent of the respondents reported that social media plays a role in assessing tools and technologies, and when making a final selection.”
“In addition, more than three-quarters (82 percent) of the B2B buyers said the winning vendor’s social content had a significant impact on their buying decision,” they continue. “A LinkedIn survey found that B2B buyers are five times more likely to engage with a sales rep who provides new insights about their business or industry. Another survey showed that 72 percent of the B2B salespeople who use social media report that they outperformed their sales peers, and more than half of them indicated they closed deals as a direct result of social media.”
The success, ultimately, may be predicated on bringing forms of traditional sales techniques, social selling and the utilization of progressive communication tools.
“What’s more, sales and marketing can collaborate on information to ensure that their efforts are aligned and to identify common goals and metrics that both teams can support. Since sales pride themselves on their one-on-one relationships with customers, they can discuss with marketing customer successes and concerns, changing customer needs, customer questions and industry updates.”
Read the entire HBS report here.
Bigbelly’s Belly Gets Bigger, says Harvard
Harvard Business School published an article on its blog about a daring new “strategy pivot” currently being undertaken by Needham, Massachusetts-based Bigbelly—proprietor of those sleek, self-compacting, solar-powered waste stations you see all across the Eastern Seaboard.
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Harvard Offers Credit for HBX CORe Program
Harvard Business School is now offering college credit to students who complete the HBX Credential of Readiness (CORe) online program. Students who complete the program starting in January, will receive eight undergraduate education credits. The credits will be given through the Harvard Extension School. HBX CORe, is an online program designed to help students to become familiar with business fundamentals. This is a three-course 100 percent online program. The program is ideal for those who do not necessarily have a business background but plan to move in to more business-related or desire to learn more about the language of business.
The Harvard Extension School is Harvard University’s school for continuing education that provides part-time students with access to Harvard programs. The CORe program is offered of credit in collaboration with the Harvard and Extension School and HBX, Harvard Business School’s online initiative. HBX CORe was launched in 2014 and has had more than 5,000 program participants since its beginning.
