Sep 22, 2016
Stanford Alum Talks Uber-Style App for Busy Families
Stanford’s Graduate School of Business recently published an article on its blog in which alumna Joanna McFarland (MBA ’05) offers an overview of HopSkipDrive, an “Uber-style” platform she co-founded with Carolyn Yashari Becher and Janelle McGlothlin to “match parents with drivers who shuttle their kids to and from school and activities.” Since it launched in November 2014 in Los Angeles, Farland’s service has arranged “tens of thousands of rides per month” for “busy families.” And families are busier than ever. Indeed, according to Pew Center research, 60 percent of American children live in families in which all parents work outside of the home.