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Oct 11, 2016

D’Amore-McKim Showcases Student Startups at The Market

Northeastern’s D’Amore-McKim School of Business (DMSB) recently published an article on The Market—“an indoor farmers market-style event” showcasing new food and drink ventures from Northeastern students, past and present.

DMSB seniors Johnny Fayad and Ali Kothari’s Cof­feeBar answers the question, “Why can’t we eat our coffee?” The startup began as a simple solution to the duo’s morning time crunch: take a cup of coffee and infuse it with an all-natural energy bar. CoffeeBar took audience favorite at Northeastern’s Husky Startup Challenge ’13 and “received $10k in gap funding from IDEA, the university’s student-run venture accelerator.”

Speaking of morning brew, El Recreo Coffee is a “crop-to-cup” coffee operation run by engineering school alum Miriam Morales ’90. According to the article, El Recreo beans are sourced from “Morales’ family farm in Nicaragua, and they’re roasted and ground in the El Recreo facil­i­ties in Boston’s West Rox­bury neigh­bor­hood. The pro­ceeds from the coffee shop fund a school and clinic pro­gram Morales’ mother started on their farm in Nicaragua.”

MetroMBA has previously covered all-natural sports drink Hylux Sport, a “vitamin- and electrolyte-enhanced water” concocted by Lamar Letts (DMBS ’17) after a debilitating track injury. “When I was recov­ering, I found myself adding water to all my sports drinks because they were so sugary.” The drink boasts “less sugar than Gatorade, more electrolytes than Vitamin Water and more potassium than a banana.”

Sitting beside Letts at The Market was Northeastern alumna Kate Weiler, whose alternative sports drink DRINKMaple—“bottled pure maple sap”—is “gentler on the stomach and easier to digest before or after intense ath­letic events than typical sports drinks.”

Fancy Pants Baking Co. is the brainchild of former neuroscientist Maura Duggan (DMBS ’98) who dramatically changed course in 2004 to sell her “all-natural, nut-free cookies” full-time. “Every­thing in these, you could make with ingre­di­ents you have at home. There’s nothing we have that you wouldn’t have in your kitchen.”

Former hotel manager and Northeastern alum Elisa Coppelman’s Mystic, Connecticut–based tea and spice company Noank Nib­bles took shape when a lavender tea she made to help her young daughter fall asleep suddenly became popular among her circle of friends. You can now find Noank Nibbles products in select Connecticut and Massachusetts grocery stores. According to the article, Cop­pelman’s proudest achieve­ment is part­nering with the Groton Public Schools spe­cial skills high school program, “where young adults ages 18 to 21 with spe­cial edu­ca­tion needs help pro­duce and package her goods.”

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