Kellogg Launches ‘Ask an Admissions Officer’ Initiative on Social Media
Are you curious about the Northwestern University Kellogg admissions process? Do you want to know if it’s better to apply in one round or another, what the committee is looking for, or how you can apply to more than one program at a time? Kellogg’s new social media initiative, “Ask an Admissions Officer,” offers answers to these burning questions and more.
“Simply put, we are giving people an opportunity to send us questions via Instagram direct message (DM),” explains Kellogg Communication Specialist Rebecca Rogalski.
“Then, our social team is going to collect the best and most frequently asked questions, creating a short series of videos with the Kellogg admissions officers answering those questions.”
Kellogg applicants who want to submit their questions over the next week should do the following:
- Follow @KelloggSchool on Instagram.
- Send the school a question via direct message.
- Check back in early August to see if your question was answered.
This is an ideal opportunity for Kellogg hopefuls to get answers to all their burning questions before the Round 1 deadline on September 19, 2018.
Pro tip: Before you submit your question to Instagram, make sure it doesn’t have an answer that can be easily found on the Kellogg website. We suggest checking the Admission Facts & Tips section first if you need intel on …
- The best time to apply
- Deferrals
- Applying with a partner
- Work experience recommendations
You can also check out last year’s Clear Admit post where Kellogg’s Director of Admissions for the full-time MBA and MSMS Programs Melissa Rapp discussed application essays, female enrollment, and more.
Remember to stay tuned later this month for the Kellogg admissions team to provide video answers to the most frequently asked questions.
This article has been edited and republished with permissions from our sister site, Clear Admit.
Sadness Olympics: New TruTV Game Show Aims to Help Student Debt
Earlier this week, television network TruTV debuted a curious new game show to its Tuesday lineup, with ‘Paid Off.” The conceit is simple, and, very apropos for 2018: three contestants will answer a series of trivia questions with the ultimate payoff of removing their student loan debt.
Like ‘Jeopardy!’, without the mystery of where the prize-money may be going, ‘Paid Off’ will focus solely on the mammoth and ever-increasing student loan debt hovering over the U.S., which is set to topple $1.5 trillion very soon, according to Student Loan Hero.
A recent survey from LendEDU found that the average American has $27,975 in student loans yet to be paid off, in addition to $5,472 of credit card debt. Among millennial Americans, however, the average credit card debt is even higher at $6,206. And while the majority of 23-38-year old’s do not have student loan debt, those who due are carrying a heavy financial burden, which can be found in the chart below:
In a recent interview with the Washington Post, host Michael Torpey (who’s face might be familiar to fans of the Netflix series Orange is the New Black) notes, “One of the mantras is ‘an absurd show to match an absurd crisis.’ A game show feels really apt because this is the state of things right now.” The student debt game show will air 16 episodes during its initial summer run.
The show’s creators aren’t trying to offer a whole-cloth solution to the student debt crisis, obviously. Rather, the theme is to help out a few with a new, novel concept. Although the unintended message may be troubling to some: seeing that the best solutions to massive debt isn’t provided to the them by the state, or the market; instead, the best bet is more of a lottery, parading the few victors in the swelling whirlpool. A Gladiator of sorts for the 21st century, with the violence turned way down but the positive desperation on full-screen.
Or, you can make an Instagram for your pet if the novel route is more attractive to you.
MBAs Hold High Expectations for B-School Admissions Process, Survey Finds
According to the 2018 MBA Applicant Survey conducted by the Association of International Graduate Admissions Consultants (AIGAC), MBA applicants expect a lot from business schools as they make their way through the admissions process. Not only do they want the schools themselves to be more transparent—including providing status updates, feedback, and earlier wait list decisions—they also want more consultant advice and interaction.
“More transparency in terms of the status of the application will be appreciated,” wrote one survey respondent. “Leading schools like [schools] were notoriously quiet about the application for more than 5 weeks.”
Even applicants whose bids for admission were unsuccessful want more from schools. “Feedback at some point would be fantastic,” wrote one. “At least some indication of what portion of an application was below expectation would be helpful even just for personal development.”
The latest annual AIGAC survey drew almost 2,000 responses from applicants to more than two dozen leading business schools. Results were released as part of the admissions consultant group’s annual conference, which took place last week at Northwestern’s Kellogg School of Management.
Where Do MBA Applicants Look for Admissions Information?
According to the survey results, school websites are a primary source of information for 80 percent of applicants. After school websites, online information sessions, student and alumni referrals, and admissions teams are where applicants are most likely to turn. In terms of what they are looking for, applicants are most eager for information that helps them set expectations for the admissions process, but finding it isn’t always easy. As one survey respondent said, “[School]’s application process was steeped in mystery.”
Outside of school resources, students look to social media, online communities/forums, MBA rankings, and then family/friends/work colleagues. They also look to the blogs and websites of admissions consultants as well as printed viewbooks and brochures. And many applicants look in as many places as possible to find the information they crave.
“Videos, interviews, and current or alumni experiences are very valuable,” wrote one survey respondent. Another underscored the importance of school websites being “very easy to navigate.” Online seminars that only reiterate information available on the schools’ websites are less valuable, shared another.
In the social media sphere, more applicants look to LinkedIn for information than any other channel, followed by YouTube and Facebook. Quora follows, trailed by Instagram and Twitter.
Schools That Get to Know MBA Applicants Best
Cornell’s Johnson Graduate School of Management, UVA’s Darden School of Business, and Dartmouth’s Tuck School scored the highest marks in terms of how well they get to know applicants as part of the admissions process. Notably, some of the most highly ranked business schools fell short in this regard, with Stanford Graduate School of Business and Harvard Business School bringing up the rear. As one candidate explained, “Though I fell in love with [school] during my campus visit, I felt that their application process was very impersonal, and I didn’t feel like I had enough of an opportunity to show the school who I was with a video and a [short essay] …”
Why the MBA? Why a Particular School?
The survey also sought to understand what most motivates applicants to apply to MBA programs in general. More than half—57 percent—seek to acquire new information, skills, and knowledge. Forty-nine percent, meanwhile, want access to job prospects. And 48 percent are seeking a stronger network or to advance their careers.
As for the top factors influencing which schools applicants choose to target, reputation reigns supreme, cited by 66 percent of applicants surveyed. School rank was a top factor for 61 percent, and school culture, for 53 percent.
To learn more about the survey results and to read more personal responses from applicants, consult the full survey here.
This article was edited and published with permissions from our sister site, Clear Admit.
Cornell Alum Supports Cornell Tech NYC Intensives with Substantial Gift
More students at Cornell’s Johnson Graduate School of Management have been able to spend a semester of their time in business school studying at the Cornell Tech campus in New York City thanks to a generous gift by Cornell alumnus Richard G. Schneider (B.S. ’70).
The gift went toward subsidized housing costs for around 25 Ithaca-based students who took part in Cornell Tech’s New York City fintech and digital marketing intensives. The intensives took place during the first seven weeks of the spring 2018 semester and offered MBA students the chance to collaborate and learn from each other in the heart of the Big Apple.
Schneider has spent 35 years in consulting, 25 of those at Deloitte Consulting LLP. At Deloitte his primary focus was on the consumer products and healthcare/life science industries, but he also led the firm’s consulting strategy practice for seven years and was responsible for all MBA campus recruiting for five years. Although his MBA is from Harvard Business School, he served on Johnson’s Advisory Council from 2006 to 2014 and remains an emeritus member.
He saw his gift as an opportunity to give back to Cornell. “I had been involved with Cornell in various ways,” he said in a news release, “but this gave me a chance to play in an area that I knew a lot about—the business school world. It just gave me a chance to give back to the school and really feel like I was contributing.”
Schneider’s decision to invest in the New York City intensives was due in part to Johnson Dean Mark Nelson’s assessment of where Johnson needed help. Nelson explained how crucial it was to make it easier for Ithaca students 
to participate in and benefit from Cornell Tech in New York City. One of the most significant barriers was affordability.
Schneider’s contribution helped to make it easier for Ithaca MBA students to relocate to New York City for half a semester. It was good news for a program that has captured the imaginations of Cornell students since its inception.
According to Cristina Chang (MBA ’18), who completed the fintech intensive this spring, it was one of the most rewarding scholastic experiences she’s had so far.
“There are lots of events co-hosted by Cornell Tech and other organizations, such as the Women in Venture Capital symposium co-hosted with Bloomberg,” she explained. “I never imagined I would have these kinds of opportunities to meet these outstanding leaders in person.”
Julia Heim (MBA ’18) had a similar experience in the digital marketing intensive. “Being so close to the industry in NYC has allowed our professors to get great companies and speakers to campus,” she said. “Having access to the latest trends and industry knowledge is something that is so invaluable, and I am grateful for having had the opportunity to be part of this intensive.”
Overall, Schneider is excited about the opportunities that Cornell Tech presents for students and believes that it “could be the biggest thing for the university … for decades.”
This article has been edited and republished with permissions from our sister site, Clear Admit.
Social Media Do’s and Don’ts MBAs Need To Know
Social media can be an impossibly powerful tool. It is the president’s favorite method of communication, after all. Social media can also determine the future for MBA applicants and candidates.
For better or for worse.
U.S. News & World Report found that 35 percent officers interviewed do check out applicants’ social media accounts. What they find might increase a person’s chance of getting in—or could diminish it. Social media could say a lot about a person that may not be clear in an essay or recommendation letter. So why would school’s not at least be safe and check it out?
“To be clear, the large majority of admissions officers do not visit applicants’ social media sites,” Yariv Alpher, Executive Director of Research at Kaplan Test Prep, said. “However, a meaningful number do, as many note that social media can provide a more authentic and holistic view of applicants beyond the polished applications. And in fact, past Kaplan surveys have shown that a majority of students themselves consider their social networking sites to be ‘fair game’ for admissions officers.”
Well, that means applicants and even students must be really intentional—and careful—about how they use platforms like Facebook, Twitter, or Instagram. Otherwise, they could be looking at revoked acceptances or even long-term suspensions.
There is a science to the art of social media postings. And we’ve got you.
Do
Share achievements and wins. Let’s say you’re set to speak on a panel next week; you should tweet about it. Let the world know to be there. When you do speak, make sure someone takes a pic—and share it. Flaunt your accomplishments while staying humble. New job? Let the Internet know. Published a research article? Inform people.
Don’t
Publicize how you celebrate said achievement. Well, unless that celebration is PG. Even then, though, not everything needs to be broadcast to the world, especially if it involves alcohol. Too many college students or teenagers share photos of them on a night out, but that could be a turn off to admissions officers. So unless you’re sharing a cocktail with a celebrity or business goddess, maybe save the photo for family albums, instead.
READ THIS: Wharton MBAs Will Get You Out Of The Social Media Bubble
Do
Be yourself. You want to stay true to you and be an authentic presence online. There are enough imposters acting as a better version of themselves. And sometimes, it’s just too obvious. So let your posts breathe and let officers get a sense of who you are when they take a look at your social media pages. Maybe that means having an inspirational quote in your bio. Whether it’s Kanye West or Steve Jobs says a lot about who you are. And officers should appreciate that.
Don’t
Be reckless about the version of yourself you show. You gotta’ keep it real, but be mindful about what sides of yourself you showcase, too. A cuss word here or there shouldn’t keep a future school or employer from viewing you negatively, but racist or insensitive language would (and should). Certain behavior and ideology are unacceptable, and if that’s how you’re thinking, you need to take a hard look at yourself.
Do
Brand yourself. Ain’t nothing wrong with whipping up a logo and showcasing it online. Or launching a website that you flaunt on your Facebook page. You want schools to know that you’re already business-savvy and show them that you recognize your most valuable business: yourself. Branding yourself through a clever Twitter handle or website domain is a start. Think color schemes and photos. All the pieces of your page speak more than you think, so work them marketing skills.
Don’t
Use that as reason to steal someone else’s work. If you’re going to whip up a logo, make sure you take the right steps to do so—and mention it in a cover letter or somewhere a school will find out. Don’t copy and paste images or use someone else’s. If you show admissions officers you already know how to operate social media and digital skills within legal boundaries, they’ll be even more impressed. Be sure that you take proper steps to legally share images too. You want to sprinkle up your feed with photography (y’know, let them know you’re sophisticated), but don’t just take from a Google search. That can be illegal. Plus, you want to show off that you know about image sharing sites like Flickr or Getty. You’re a business person, remember?
Do
Use hashtags. Schools want students who are with the times. Hashtags are a major part of this time. Remind them that you know when to use them. This will also help others find you if your page is public, so for Twitter, that could mean more followers. On Facebook, that could mean more engagement on posts.
Learning from the hashtag experts could be really beneficial to your overall online presence, despite the cliche connotations. According to Buffer, simple use can greatly increase exposure.
Data via Buffer/Buddy Media
Don’t
Be hashtag-excessive. #EveryLittleThingDoesntNeedAHashtag. Just use relevant hashtags and don’t scare away a school with them. #Please.
Update: Listen to the new “How to Maintain Your Social and Professional Connections” podcast from the Kellogg School of Management for a more in depth perspective.
Paul Merage Professor Talks About Invasive Instagram Ads
An article on Wired integrated the acumen of UC Irvine professor Loraine Lau-Gesk. The article, written by Liz Stinson, evaluated the questionable results of some of Instagram’s tailored advertising techniques.
