Will Canadian Customers Adapt to the “Basic” Airline Standard? – Toronto News
Catch up on all the exciting Toronto business schools new from the past week below.
Air Canada, WestJet Offer Cheap Basic Economy Fares for No-Frill Seekers – CBC/Radio-Canada
CBC News sought the expertise of airline analyst and York University Schulich School of Business professor Fred Lazar for an article that examined the intricacies of “basic economy” fares. Though these fares, which offer cheaper seating and even fewer benefits than standard economy, have been popular in the United States, they have only recently been adopted by AirCanada and WestJet.
Though the thought of a cheap flight is tantalizing, basic economy definitely has its drawbacks. Passengers who take advantage of the cheap fares will not earn points (Aeroplan miles or Westjet dollars) with the airlines, cannot change their flights, are ineligible for refunds, and cannot upgrade their seats.
Though some predict the limiting and cost-effective option will see backlash from dissatisfied passengers, Lazar predicts Canadian travelers will adapt quickly to the no-frills travel option.
“Just like when [airlines] started charging for food, charging for blankets, pillows, there were complaints. You rarely get them nowadays,” Lazar said.
Learn more about Canadian airlines’ “basic economy” option here.
Why Students Make Their Ideas Commercial Faster – Forbes
This week, a Forbes article about student entrepreneurs featured a paper authored by three experts, including University of Toronto’s Rotman School of Management professor Joshua Gans. The book, “Control Versus Execution: Endogenous Appropriability and Entrepreneurial Strategy,” whose other authors include Kenny Ching of University College and Scott Stern of MIT Sloan, explored entrepreneurship in technological innovation.
The researchers looked at the successes of student-led and faculty-led entrepreneurial endeavors and found that students prioritize bringing an idea to fruition quickly, rather than obtaining intellectual property assets. Forbes used the findings in the paper to suggest that student entrepreneurs are more successful due to their emphasis on speed over caution.
“Our analysis suggests that student entrepreneurs, with less time and with less access to university intellectual property institutions, are more likely to choose an execution-oriented strategy. Compared to University faculty, who are more likely to be patient, wait for delayed market entry and pursue a control-oriented strategy with formal protection.” – Kenny Ching
Learn more about why student entrepreneurs are often successful here.
New Course Explores Intersection of Business and Community – McMaster’s Brighter World Daily News
First year students in the Integrated Business and Humanities (IBH) program at McMaster University’s Degroote School of Business have been traveling to downtown Hamilton to attend a weekly class at CityLAB. CityLAB is a hub that allows students from community institutions (McMaster University, Redeemer University College, and Mohawk College) to collaborate with municipal staff and engage with the community to tackle pressing projects and issues.
Integrated Business and Humanities meet at the CityLAB space / Photo via dailynews.mcmaster.ca
“It’s a totally new way of learning,” said IBH student Yael Morris. “We’re finding out how we can apply social innovation not just to business, but to our everyday lives so we can build relationships and interact with people in our communities.”
The class, IBH 1AD3 allows students to gain a new perspective on challenges facing their community, and to tackle these challenges from a business perspective. IBH was a collaboration between that Business and Humanities faculties aimed at producing industry leaders apt to address societal issues such as sustainability and business ethics.
“Through a combination of instruction, community-based guest speakers, field trips and projects, students have been learning about the concepts that underpin community engagement and social innovation, as well as about social enterprise and the business models used by community organizations.”
Read more about McMaster’s CityLAB course here.
First Integrated Business and Humanities Class Starts at DeGroote
McMaster University’s DeGroote School of Business has a surprise this year—and it’s all about integration.
The business school has joined two programs—humanities and business—to create a specialized program for students, according to a recent press release for Canada’s “next generation of business leaders.” Faculties from both McMaster’s schools of business and humanities helped create the new program, which the university offers this fall for the first time. Ever. Its name? The Integrated Business and Humanities (IBH).
“IBH will encourage community engagement and sustainable business practices, with a great deal of emphasis placed on responsible leadership and management tactics in a changing global economy,” said Program Director Emad Mohammad. Mohammad teaches accounting and financial management services at DeGroote. His research focuses on financial reporting and capital markets.
The school welcomed its first class of just 52 students. The class size was intentionally made small so that students can receive adequate individual attention from faculty. They were chosen based on their academic standing, leadership abilities, extracurricular activities, volunteer work, and community service. Each student was interviewed online rigorously before being accepted into the program.
Nearly half of the cohort can speak more than one language. Their curriculum includes classes like Introduction to Ethics, Foundations of Community Engagement, and Questions to Change the World.
“We need business leaders with the ability to deal with uncertainty, and with the complexities generated by the multiple cultures, histories, systems, and viewpoints of our interconnected world, as well as leaders who understand the far-reaching consequences of their decisions, and are guided by an ethical framework,” Associate Dean of Humanities Anna Moro said. “The Humanities offerings in this program will help provide students with the foundation they need to develop these indispensable skills.”
