Jun 16, 2014
LeBow Students Conduct Market Research for Cherry Blossom Festival
For the fifth year in a row, the Japan America Society of Greater Philadelphia asked a group of LeBow College of Business MBA students to conduct market research for the annual Subaru Cherry Blossom Festival. Each spring Philadelphia becomes a town of festivals celebrating everything from arts and music to food and drink. The Subaru Cherry Blossom Festival is a celebration of the coming of spring and Japanese food and culture with 12 days of events all over the city and the suburbs.
Aaron Dilliplane, assistant director of the Japan America Society, says the LeBow students’ suggestions have been helpful in making sure that the organization is doing all that it can to make the festival enjoyable for its audience. Continue reading…
