Jessica Alba Speaks to Marshall Students
Jessica Alba came to USC Marshall School of Business to discuss with business students and faculty members about entrepreneurship at Bovard Auditorium on Wed., April 15. Alba came to talk about her company, The Honest Company—a purveyor of healthy, non-toxic products for families and households. She launched the business with her business partners Brian Lee and Christopher Gavigan in 2012. She spoke at for the Lloyd Greif Center for Entrepreneurial Studies and the USC Speakers Committee, as part of Greif Center co-director David Belasco’s class on the entrepreneurial mindset.
Alba started the company after she couldn’t find any truly non-toxic products for her baby. She decided to make products herself and make them available for customers online. Fueled by her love for her children and certain that other parents would respond as well, she started pitching her idea. She was initially turned down by investors, including Brian Lee.