Stanford GSB Students Award Jonathan Levav for Distinguished Teaching
This post has been republished in its entirety from original source clearadmit.com.
As part of commencement exercises earlier this month, MBA students at Stanford Graduate School of Business (GSB) celebrated an associate professor of marketing for his contributions in teaching and student impact, the school reports.
Jonathan Levav, who joined Stanford in 2011, teaches a management foundation class entitled “Project Launch,” in which students learn how to analyze market situations to determine whether a product launch makes sense. He also teaches an elective called “From Launch to Liquidity,” which calls on students to examine the challenges start-ups face in achieving liquidity from the perspectives of organizational behavior, marketing and finance. His research—which combines laboratory and field experiments with secondary data analysis—focuses on consumer behavior and behavioral decision theory. Continue reading…