Kellogg Welcomes New MBAs at CIM 2014
This article was originally sourced from the post on Kellogg’s news & events site, “CIM Week 2014.”
The Kellogg School of Management kicked off the 2014 school year with Complete Immersion in Management (CIM) Week. The week long happening welcomes the incoming class of MBAs to Northwestern and what lies ahead on their MBA path. Continue reading…
Power of Big Data Shared at Kellogg’s Theory + Practice in Marketing Conference
This article was originally sourced from the post “True Detectives” on Kellogg’s news & events site.
Speakers who have currently or formerly represented companies such as Google, Microsoft and Booz Allen shared some advice one how today’s executives can harness the power of big data at this year’s Theory + Practice in Marketing conference held at Kellogg School of Business. They revealed the value of academics’ and practitioners’ shared focus on developing an analytical approach to customer centricity. Continue reading…
Kellogg Prof. Honored For Research
The following article was originally sourced from the news piece “Carpenter Honored” on Kellogg’s news & events site.
Gregory Carpenter, professor at the Kellogg School of Management has won the Sheth Foundation/Journal of Marketing Award for 2013 for the research that led to his book, Resurgence. The award is presented by the American Marketing Association and recognizes the article published in the Journal of Marketing between 2004 and 2008 that has made the greatest long-term contributions to both theory and practice of marketing. Carpenter was presented the award at the American Marketing Association’s Summer Marketing Educators’ Conference on Aug. 2. Continue reading…
Startup Spotlight: Kellogg’s Better Weekdays
This article was originally sourced from “Start Me Up: Chris Motley ’11,” part of Kellogg’s “Start Me Up” series, which spotlights members of the Kellogg community who are putting their entrepreneurial visions into practice.
Companies tend to hire on skills and fire on fit–after all fit is something hard to quantify over an interview process. Better Weekdays hopes to change that dynamic. Founded by former Kellogg School of Management student Chris Motley in 2012, the career-management platform uses big data and analytics to match job-seeking professionals with candidate-seeking companies, based on compatibility and cultural fit. To date, the website maintains approximately more than 300,000 job postings. Continue reading…
Kellogg Faculty Release Book on Corporate Expansion
The following article was originally sourced from “Fewer, Bigger, Bolder,” a news piece on Kellogg’s news and events site.
From startups to established conglomerates, companies looking to expand don’t always make it out in one piece. As they jump at opportunities to make more products, create more brands and enter more markets with the goal of growing their market share, sometimes companies are left with nothing more than fleeting gains, dismal results, or outright failure. In a new book, two Kellogg School of Management faculty members advise mindful growth on the path to enlightened profitability. Continue reading…
Kellogg Start Up Charges Ahead in the Energy Industry
This article was originally sourced from “Clean Energy Student Startup Charges Ahead,” an article in the Campus Life section of Northwestern University’s Alumni Magazine, Northwestern.
Since winning just under $1 million in grant money at business plan competitions last year, SiNode Systems, a Chicago-based energy startup, is looking to change the energy industry with its innovative battery technologies. Since being founded by a team of Kellogg School of Management and McCormick students through NUvention, the start-up has quadrupled its staff, opened a new lab facility, closed a round of private financing, signed a partnership deal with a multibillion-dollar chemical company and reached a deal with the U.S. Department of Energy on June 16 that awarded SiNode a $1 million follow-on grant to develop its technology for electric cars. Continue reading…
