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Jun 20, 2017

Chicago Booth, Nielsen Collaborate To Bring Big Advertising Data

Chicago Booth, Neilsen

Some partnerships are built to last, especially ones that are as mutually beneficial as this.

According to a press release, the University of Chicago Booth School of Business and Nielsen, the global measurement and analytics company, have once again collaborated to release a new dataset from Nielsen’s Ad Intel Data. The dataset provides information for advertising from 2010-15 for a variety of media with updates available each year. Continue reading…

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