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Jul 20, 2017

Santa Clara University Leavey School of Business Online MBA Revealed

Santa Clara Leavey Online MBA

The Santa Clara University Leavey School of Business is the latest in an ever-growing list of well-recognized business schools to formally introduce a brand new Online MBA option for business students.

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Jun 20, 2017

What Are The Right San Francisco Executive MBA Programs For You?

San Francisco Executive MBA

There’s many a path up the corporate ladder, but one of the most efficient ways to climb from middle-rung purgatory to a cushy C-Suite position is by earning an Executive MBA degree.

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Jun 6, 2017

Top 5 San Francisco Marketing MBA Programs

5 San Francisco Marketing MBA

Elmer Wheeler of the Tested Selling Institute famously advised would-be product-pushers to “sell the sizzle, not the steak.” Wheeler’s adage simply explains how marketing often has less do with leveraging a product’s marketplace position than it does about the subtle art of seduction. And what better way to become Don Juan or Juanita of the boardroom than to get yourself a Marketing MBA.

Although local draconian housing laws combined with an influx of indifferent techies have largely driven out the counter-cultural element that defined San Francisco, the Bay Area is still a hotspot for folks who “think different.” The natural splendor of the region, surrounded by glorious Pacific Coast beach, hiking trails at Point Reyes, and the dry flat Central Valley directly west, is also hard to top.

We took the liberty of surveying the top 5 San Francisco Marketing MBA programs for you:

UC Davis Graduate School of Management

UC Davis offers an MBA concentration in marketing that prepares graduates for careers in Brand Management and Direct Marketing; Product Development; Public Relations and Advertising; Market Research and Marketing Consulting. The concentration emphasizes the development of new products, “conducting market research, planning advertising and promotion programs, creating marketing strategies, providing superior customer service, understanding e-commerce, developing profitable pricing strategies and brand management.”

 

University of San Francisco School of Management

USF’s Marketing MBA teaches students how to “build competitive advantage in the global marketplace” and run a “successful customer-driven organization” through a comprehensive understanding of market segmentation, competitive analysis, pricing strategies, public relations, advertising and distribution channels. USF graduates have gone on to upper management positions in the fields of Market Research, Sales, Advertising, Brand Management, General Management and Management Consulting.
 

San Francisco State University College of Business

SFSU’s MBA Emphasis in Marketing teaches students how to harness a “blend of creativity and analysis” in order to give their target market the “right combination of product, price, place and promotion.” SFSU gives students an opportunity to explore a wide variety of marketing applications: advertising, branding, channel management, customer relationship management, data analytics, marketing research, pricing, public relations and sales. SFSU marketing graduates have gone on to work for Apple, Clif Bar, Clorox, HP, Kaiser Permanente and Samsung, among others.
 

San Jose State University’s Lucas Graduate School of Business

SJSU’s Marketing Concentration was designed to “spark student innovation and provide multi-disciplinary opportunities through an academically challenging curriculum“ that focuses on “the business functions concerned with market definition and objectives, product or service development, customer segmentation and product positioning.” SJSU Marketing graduates go on to careers as market and survey researchers; product managers; product marketers; marketing analysts; sales representatives; retail managers; direct marketers; channel and distribution managers; marketing communications and web marketers.
 

Santa Clara University’s Leavey School of Business

SCU’s Leavey School of Business offers a Marketing degree that emphasizes “the latest in web and mobile marketing [and] quantitative methods for gathering precise, useful data” so your brand can “connect with customers and build brand recognition.” SCU offers student internships at large area companies like Google and Facebook, as well as a number of study abroad opportunities. SCU Marketing graduates go on to positions within the high-tech, financial services, retail, real estate consulting and nonprofit fields. Examples include: retail advertising, sales, new product development, market research, Internet marketing and supply chain management.

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Apr 18, 2017

The Premiere San Francisco Accelerated MBA Programs

San Francisco Accelerated

An MBA is a commitment in terms of money, energy and, yes, time. The time investment is perhaps the most intimidating, with the majority of MBA programs averaging two years. But earning an MBA doesn’t necessarily need to disrupt your life. There are a variety of phenomenal Accelerated MBA programs, wherein you can receive the same education without the daunting time commitment.

San Francisco Accelerated MBA Programs

Leavey School of Business—Santa Clara University

Santa Clara University’s Leavey School of Business has an Accelerated MBA option that allows students to earn their degree in less than two years. Leavey’s program holds classes on Thursday nights and all day Saturdays. The program provides a cohort experience, so students move through the core program together, though they can tailor electives to their interests and professional aspirations. Student’s must maintain a cumulative GPA of at least 3.0 in order to receive their degree. This is an intensive, 70-credit program that will take place over seven terms. The coursework includes 11 core classes and 23 units of electives. There are nine options for concentrations, including: Business Analystics, Digital Marketing and eCommerce, Entrepreneurship and New Venture Creation, Financial Planning and Controllership, Finance, Business in the Global Context, Leading Innovative Organizations, Managing Customer Relationships in Business and Tech Markets and Supply Chain Management. Leavey students have access to a variety of student network events, career management seminars, career fairs, career counseling and prestigious academic awards.

F.W. Olin Graduate School of Business—Babson College

At Babson College’s F.W. Olin Graduate School of Business, students can earn their MBA in just 12 months. Accelerated MBAs have access to all the same courses and learning opportunities as students in the standard full-time program. The standard full-time MBA is two year and requires 55 credits, whereas the accelerated program requires that students accrue just 40.5 credits to graduate. Students in this program complete 14 core course credits during the summer, and go on to complete 27 elective credits in the spring. Students tailor their electives to fit their career goals, and can earn a concentration in Entrepreneurship, Finance, Global Management, Business Analytics or Marketing. During the spring term, students are also expected to seize internship opportunities. Baboon also offers Signature Learning Experiences (SLE). These SLEs are unique courses and activities designed to expose students to the rewards and challenges of entrepreneurial decision-making.

Lucas Graduate School of Business—San Jose State University

San Jose State University’s Lucas School of Business provides a special accelerated MBA option for those who are new to the working world, and still determined to earn an MBA. This program may appeal to prospective students who have only recently realized their interest in furthering their business eduction, as Lucas’s program is open to students without an undergraduate degree in business.The Early Career MBA classes meet on the San Jose State University main campus during the evenings and on Saturdays. The program is structured in two month sessions (six to eight weeks per class). This track is specifically for students with zero to five years of work experience, and can be completed in 12 months. Applicants should have a 3.0 cumulative GPA or higher during their undergraduate educations. Students applying should have scores that are in at least the 50th percentile in both the verbal and quantitative sections of the GRE. Students on this track take 11 core courses and four elective courses.

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Mar 9, 2017

Leavey’s Conscientious Capitalism Initiative Helps Students Become Accountable Leaders

Conscientious Capitalism

Starting this month, the Santa Clara’s Leavey School of Business launched its Conscientious Capitalism Initiative, a dynamic new venture for students to glean lessons about applying “personal virtues and purpose” within leadership roles.

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Jan 3, 2017

Part-Time MBAs: Los Angeles

Whoever said you needed to spend money to make money likely never had to pay their rent with money earned from blood transfusions.

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