Business and Political Strategy Aren’t So Different, According to Columbia
There may be a fine line between how successful business and political campaigns lay out strategies, according to a new Columbia Business School article.
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Drucker Professor Awarded AMA Lifetime Achievement Award
The American Marketing Association has awarded Drucker School of Business Professor Bernie Jaworski, the 2015 Vijay Mahajan award. Jaworski serves as the Peter F. Drucker Chair in Management and the Liberal Arts at the Drucker School. The Mahajan Award is given by the AMA‘s Marketing Strategy Special Interest Group. The award honors the professor for his leadership and career impact on marketing strategy research and practice.
The Vijay Mahajan award was created in 2000 by the American Marketing Association Foundation. The award honors the career contributions and advancements in marketing strategy by marketing professor Vijay Mahajan. The award was endowed by Mahajan’s former colleagues, doctoral students, co-authors and friends. The goal of this award is to inspire marketing educators through their work in marketing strategies.
