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Jan 16, 2017

Washington D.C. Marketing MBAs

Marketing MBAs

When you think of Washington D.C., the first thought is most likely politics, but that’s not all there is to the city. D.C. is also one of the best places in the U.S. to find a job in marketing. According to a report in Forbes, Washington D.C. is among the top cities for jobs as a marketing manager, marketing coordinator and online marketing manager.

One of the reasons for D.C.’s marketing focus includes the many marketing firms and enterprises that call the city home. These companies require creative professionals to fill their many open positions, and Marketing MBAs can quickly and easily snag any of these openings.

And the good news for these MBAs is that they have many schools to choose from to earn an MBA in marketing. Five out of the six graduate schools in the D.C. area offer a concentration in marketing, and at a few of the schools, electives aren’t all that are available. At McDonough, MBAs can also participate in a consumer research institute, and at the Smith School, they can participate in a Behavioral Lab.

So, what does it look like to earn an MBA in Marketing in Washington D.C.? We’ve outlined the top five programs. Continue reading…

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Dec 22, 2016

The Top Finance MBAs in Toronto

Top Finance MBAs

The finance industry has always gone hand-in-hand in the MBA. Even as MBAs are becoming increasingly popular in other industries, finance is still the biggest MBA job sector and accounts for 22 percent of all MBA jobs, according to the 2014/15 QS TopMBA.com ‘Jobs and Salary Trends Report.’

The Toronto Metro—brimming with top-notch MBA programs with finance concentrations—is a great destination for any prospective MBA looking to breaking into the finance sector. Here are a few of the top finance MBAs in Toronto: Continue reading…

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Nov 29, 2016

Top MBA Recruiters: Microsoft

Microsoft

Past, present and future business school students lured by the siren song of the tech industry should look no further than Microsoft, the $407 billion semi-benevolent techno giant that employs nearly 100,000 from its Redmond, Washington headquarters.
Continue reading…

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Sep 26, 2016

Payment Method Affects Perceived Value of Purchase, Rotman Professor Finds

The University of Toronto’s Rotman School of Management this week shared exciting new research published in the Journal of Consumer Research on the correlation between the ease of a consumer’s preferred payment method and the perceived value of the good or service purchased.

Continue reading…

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May 24, 2016

Summer Reading: 10 Great Books on Marketing

Summer draws closer and as temperatures climb and dress codes relax, all those books steadily accumulating cobwebs on your shelves start to get a second glance.

If you’re an aspiring MBA, here are 10 essential books on marketing you probably forgot you already picked up. If you haven’t, now’s your chance to make the most of the next 12 weeks of beach reading! Continue reading…

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Apr 19, 2016

The Best MBA Clubs in Boston

Boston skyline

The right MBA program is as much an opportunity to learn the tools of your trade and find your niche as it is about building a professional peer and alumni network. There’s no more sure-fire method to sow the seeds that may sustain you (cue booming omniscient Wizard of Oz voice) FOR THE REST OF YOUR LIFE than within MBA clubs. We took a look at the best MBA clubs that Boston’s business schools had to offer. Continue reading…

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