Best Business Schools for Marketing: Part I
This article originally appeared in its entirety on clearadmit.com
The “four Ps” (product, price, place and promotion) and the “three Cs” (customers, competition and company) may not have become completely passé, but there’s some serious shifting taking place in the world of marketing. Companies must reach global audiences of consumers, confront and master the ever-evolving intricacies of social media, command the growing frontier of video marketing and get a handle on terabytes of data representing critical market intelligence waiting to be mined. Continue reading…
Schulich Starts Ground-Breaking MBA Course Partnership with the AMA
The American Marketing Association (AMA)—an essential community for marketers that strives to be the most relevant force and voice shaping marketing around the world—will feature an MBA course for the first time in its history. In a ground-breaking partnership, the course offers content created by marketing students at York University’s Schulich School of Business. Continue reading…
Saïd Alumnus Vies to Pitch to Branson
Andrew Hunt, an MBA alumnus of Saïd Business School, has reached the semi-finals in Richard Branson’s “Pitch to Rich” contest, according to a recent press release from the school. Branson, the famous founder of Virgin Group, will choose a start-up company to invest in in order to promote undiscovered talent. Branson will contribute £250,000 to the marketing campaign of the winning start-up. Hunt is the founder of Aduna, a health, beauty and social brand business. Continue reading…
Marketing Researchers at Mays Profile Brand Mavens
The Center for Retailing Studies at Texas A&M University Mays Business School recently partnered with two companies to reserach a new profile of influential “brand mavens.” Continue reading…
McDonough Professor Set to Receive AMAF’s Wilkie Award
Alan R. Andreasen, professor of marketing at the McDonough School of Business, will receive the 2015 William L. Wilkie “Marketing for a Better World” Award. The award is being presented to him by The American Marketing Association Foundation (AMAF).
“I feel honored to receive this award, said Andreasen told the McDonough website. “It’s important that the American Marketing Association Foundation recognizes the significance of marketing contributions beyond the commercial sector.” Continue reading…
NIU Marketing Professor Earns a New Named Professorship
Tim Aurand, Northern Illinois University Professor of Marketing, has been named the James E. Thompson Professor of Marketing. This professorship is named in honor of and funded by James E. Thompson, who was an NIU marketing alumnus who established the professorship “to ensure the NIU Department of Marketing continues to retain the best student-focused faculty who are accomplished scholars in the field of marketing.” Continue reading…
