Texas A&M Commerce Receives ISACA Scholarship
The Texas A&M University – Commerce College of Business‘ Marketing and Business Analytics Department has recently received a scholarship of $2000 from the North Texas Chapter of the ISACA.
McCombs Donations Create New Opportunities
Two recent donations to UT Austin’s McCombs School of Business totaling $7 million promise to open up new opportunities for students and professors in marketing and real estate. In both cases, the gifts will be used to improve the school and advance its programming. Continue reading…
Your Guide to Atlanta Marketing MBA Programs
With a GDP of $304 billion, the Atlanta metro boasts the eighth-largest GDP in the United States. The city features the country’s third-largest concentration of Fortune 500 companies, including Coca-Cola, The Home Depot, Delta Air Lines, AT&T Mobility, Chick-fil-A, UPS and Newell-Rubbermaid, as well as more than 1,250 multinational corporations. Continue reading…
The Top Dallas Marketing MBA Programs
With the recent growth of the “Silicon Prairie” in areas like Dallas, Texas, it’s no wonder that business students are heading south for their business education. With a low cost of living and an ever-increasing number of job opportunities, Dallas may just be a perfect place for such students to get their education and start a career.
And while most MBA degree programs provide a general foundation of business knowledge to launch such a career path, many programs also give students the opportunity to specialize within a particular field. With such tailored learning, whether in the form of a specialized MBA or MBA concentration, such graduates will have a competitive edge in the job market.
Students looking to enter the marketing field in the Dallas metro area have a number of opportunities to earn their MBA degree in the area while still focusing more specifically on their marketing education.
The Top Dallas Marketing MBA Programs
Cox School of Business – Southern Methodist University
At the SMU Cox School of Business, students have the opportunity to concentrate their MBA degree in a particular field. Selecting a concentration can better help students prepare for their future career path and demonstrate a more specialized experience for graduates entering the work force.
Marketing is among the available concentrations for students at Cox, which requires just 16 credit hours. Some classes available to fulfill the requirement include, among others:
- Customer Insights and Market Intelligence
- New Product Development
- Understanding What Customers Value
- Consumer Behavior
Commerce College of Business – Texas A&M University
Student at the Cox College of Business are able to select a minor for the MBA degree by concentrating all of their elective courses within a particular field. While the rest of the course requirements for a Commerce MBA consist of generalized business courses, students can take four marketing courses as part of their elective credits to create a marketing minor. Possible classes for a marketing minor include:
- Small Business Brand Management
- Business-to-Business Marketing
- Internet Marketing
Hankamer School of Business – Baylor University
Students at the Hankamer School of Business may add a concentrate their MBA degree by devoting nine elective hours to their chosen field, such as marketing. Typically, a full-time MBA at Hankamer consists of 12 credit hours of business foundation courses, 35 credit hours of core classes, 15 credit hours of electives (nine of which would need to be focused within marketing to constitute a concentration) and three credit hours for an internship.
McCombs School of Business – University of Texas at Austin
The McCombs School of Business at UT Austin espouses that an education in marketing can be crucial in preparing students for a number of careers in management and entrepreneurship. Students at McCombs may choose to pursue a Marketing specific MBA degree, with courses offered through the marketing department and tailored specifically to graduate marketing students. Such class offerings include, among many others:
- Marketing & Customer Insights Practicum
- Creativity & Leadership
- Integrated Marketing Communications
- Business and the Environment
Naveen Jindal School of Management – University of Texas at Dallas
At the Jindal School, students are encouraged to concentrate their MBA degree in a specific business area or specialization. In order to select one of the many concentration offerings at Jindal, students must simply take a cluster of 12 semester credit hours within their particular area of study.
In a marketing MBA concentration at Jindal, students “learn how to understand customers’ needs and purchase behaviors, how to satisfy those needs and how to make a profit in competitive industries and markets.” Within the concentration, students will learn how to develop strategy, manage various brands, conduct research and much more.
Neeley School of Business – Texas Christian University
Students in the full-time Accelerated MBA at Neeley have the chance to focus their electives in a particular area of study, such as marketing. And with the accelerated degree plan- a program developed for each individual student based on their past academic and professional experience — students can have an MBA degree in hand within just twelve months.
University of North Texas College of Business
The University of North Texas’ Department of Marketing and Logistics offers programs which give students the chance to specialize their MBA degree within the marketing field. With the combined general business knowledge of an MBA and specialized marketing education, graduates from the program can open the door to a number of career opportunities and move quickly into managerial roles.
MBAs concentrating in Marketing at UNT have a number of background and core courses that must be taken as part of the general MBA program. The six hours of required marketing courses consist of: Advanced Marketing Research and Analytics and Effective MKTG Planning in Dynamic Environments, as well as nine hours of supporting courses and three hours of an elective outside of marketing.
University of Texas at Arlington College of Business
The MBA Flexible program at at UT Arlington offers students the chance to concentrate their degree in marketing. The program helps students to appreciate the key role marketing plays in the overall strategy of an organization by providing a deeper understanding behind product strategy and staying up-to-date with trends, along with many other key aspects of marketing.
Students looking to concentrate their Flex MBA in marketing must complete at least three upper-level graduate marketing courses in addition to the required course, MARK 5311.
What Are The Best Houston Marketing MBA Programs?
While Houston is perhaps more famously known as the communication hub for America’s astronauts, the sprawling city’s opportunities extend far beyond NASA. The Houston metro is home to half of the Fortune 500 companies in Texas and is ranked third among metro areas in Fortune 500 headquarters.
Renowned for its affordable cost of living and multitude of job opportunities, Houston also tops Forbes’ list of America’s coolest cities. Its favorable business landscape makes it an attractive option for anyone looking to pursue a career in marketing.
The Best Houston Marketing MBA Programs
McCombs School of Business – University of Texas at Austin
The McCombs School of Business offers a marketing specialization to its full-time MBA students. U.S. News rates McCombs as one of the top schools in the country to earn a Marketing MBA. At McCombs, a concentration in marketing will not appear on a student’s diploma, but will rather provide a roadmap for prioritizing courses. The flexibility of McCombs’s curriculum allows students to tailor their education to their career goals. McCombs focuses on training students to think critically and understand the complexities of managerial decision-making. According to Forbes, about 24 percent of McCombs graduates go on to pursue jobs in marketing or sales.
Rice University – Jones Graduate School of Business
It is no secret that Rice University is one of the most prestigious schools in Texas and the Jones Graduate School of Business provides registrants the choice to earn an MBA with a marketing concentration. Students can earn up to two concentrations, making Jones the perfect option for anyone who would like to specialize in marketing, but also wishes to gain immersive experience in a complementary field within the general management program, such as accounting or entrepreneurship. Jones has a student-to-faculty ratio of 9:1, making it a fantastic option for students who prioritize small class sizes and individualized attention from the staff. The program is constantly changing, but as of right now, Marketing MBA students take four required courses and earn the rest of their credit hours through electives.
C.T. Bauer College of Business – University of Houston
The C.T. Bauer College of Business has comprehensive options for students pursuing a Marketing MBA. The program offers the opportunity to earn one of six different marketing certificates, each of which demands nine credit hours:
- Business Consulting—The business consulting track zeroes in on problem-solving and project management. This is an ideal option for students who wish to pursue a career in business and management consulting. The curriculum includes two mandatory consulting labs.
- Digital Marketing Management—In this internet age, digital marketing has become ubiquitous. Bauer’s digital marketing management certificate is sure to provide the knowledge needed to get a job in this growing field. Students must take Introduction to Digital Marketing. After that, they can choose from the following suggested courses: Social Media Marketing, Search Engine Marketing, Web Analytics and Digital Marketing Lab.
- Entrepreneurship—This is the perfect track for entrepreneurial-minded students interested in creative thinking and pioneering innovation.
- Marketing Analysis—The Marketing Analysis certification is the ideal path for those whose interests lie in the big picture thinking required to assess the market and draw larger conclusions.
- Product Management—This track is appropriate for those who want to be involved in the entire marketing lifecycle of specific products.
- Sales Leadership—The Sales Leadership curriculum will empower students to inspire and seize growth opportunities for their future clients.
Cameron School of Business – University of St. Thomas
The Cameron School of Business MBA program provides nine concentration options, including marketing. CSB’s MBA requires 27 hours of the standard core business classes, including Marketing Management and Ethical and Moral Business Management. Additionally, students will devote nine credit hours to electives. To earn their elective credits, students can choose three of the following courses: Marketing Applications and Research, Seminar in Marketing, Global Marketing, E-Business Strategies, Entrepreneurship and Sourcing Management.
Stevens Guest Lecturer Explores The Tough Odds of Going Viral
Stevens Institute of Technology’s School of Business recently published valuable insight from guest lecturer Dr. Dan Goldstein on the viability of viral marketing in an age where “data and analytics have an outsized impact on how companies market products and services.”
