Jan 19, 2017
Henley Marketing Lecturer Talks Blue Monday
Did you feel particularly depressed this past Monday, January 16th? According to Dr. Cliff Arnall, a former psychology academic, it was supposed to be the gloomiest day of the year: Blue Monday.
The idea of Blue Monday is considered pseudoscience since the formula uses such arbitrary factors as weather conditions, debt level, time since Christmas, failing New Year’s resolutions and low motivation levels to make its date prediction. Still, many people believe in it since it was first published in 2005, but Dr. Rodrigo Perez-Vega, a Lecturer in Marketing at the University of Reading’s Henley Business School, wonders if it’s nothing more than a marketing gimmick. Continue reading…
