London Business School Survey Finds Executives Struggle to Identify Chinese Brands
Almost half of business executives struggle to identify leading Chinese brands, according to a survey of more than 1,000 business executives by London Business School’s China Business Forum. The survey found that 45% were unable to correctly identify what Hisense, a leading consumer electronics brand, produces.
Nirmalya Kumar, visiting Professor of Marketing and author of Brand Breakout: How Emerging Market Brands Will Go Global, said: “While western consumers are surrounded by products made in China, Chinese brands are invisible. China hopes Haler and Lenovo are leading the transformation to global brands from China just as Toyota and Sony did for Japan or Samsung and Hyundai did for South Korea.”
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Students from 22 Nationalities Welcomed to Cass Business School’s EMBA Programme
Cass Business School, part of City University London, welcomed its newest cohort to the Cass Executive MBA Programme (EMBA) with a four-day induction programme in the Dubai International Financial Centre.
This year’s cohort is made up of students from 22 different countries-of-origin. The induction program commenced with team-building and professional development workshops run by prominent speakers, which preceded a special address from Edward Hobart, Her Majesty’s Consul General to Dubai.
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