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Jan 24, 2018

These Rutgers MBA Students are Trying to Get Millennials Back Into Bread

Millennials Killing The Bread Industry

Ah, millennials, the capital death swarm destroying unlovable chain restaurants, housing, napkins, beer, golf, diamonds, the banking industry, and Sears, among other things, has moved onto the bread industry like a blind cavalcade of killer bees. Allegedly.

To combat the ceaseless destruction of our much beloved … bread … MBA students at the Rutgers Business School recently helped out local company Hudson Bread , a North Bergen artisanal bakery, to raise brand awareness among the demographic.

Hudson Bread collaborated with Dean Lei Lei and Assistant Professors of Professional Practice Erich Toncre and Marc Kalan to “organize a competition that would challenge students to create a branding strategy” for the company, which “captured the essence of the company, from its ownership to the quality of its ingredients,” according to Hudson Bread’s VP of operations Ray Million.

Rutgers marketing and supply chain major Kristen Tse, along with Brian Lilien, Alyssa Nungra and Akshay Patel, took home the $6,000 grand prize for a campaign strategy that would “refresh the company’s social media accounts and use Google Adwords to make its digital marketing more effective,” while calling on Hudson Bread to “play up its organic qualities.”

RBS winners Akshay Patel, Alyssa Nungra, Brian Lilien and Kristen Tse/Photo via Rutgers

Toncre explains, “[Students] have a great opportunity to apply what they learned in the classroom in developing a marketing campaign to increase the brand awareness and engagement for a “real life” client and see the results in “real time.”

Hudson Bread president Mark Kolodziej writes, “There are a lot of agencies we could have hired, but we wanted something unique.”

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Jul 19, 2017

Metro Jobs Report: Career Advice, Goldman Troubles and More

Metro Jobs Career Advice

Let’s dig into the latest job news …

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Jan 30, 2017

The Top Consulting And Strategic Management Chicago MBA Programs

Chicago MBA Programs

While industries such as investment banking may be attracting fewer MBAs, that’s not the case for consulting. Year-after-year it continues to be the top draw for MBA graduates. The 2015 Prospective Student Survey conducted by the Graduate Management Admissions Council (GMAC) revealed that a job in consulting services or management consulting upon graduation topped the list for both millennial (41 percent) and Gen X (27 percent) respondents. Continue reading…

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Dec 23, 2016

Columbia Alum Advises Millennials on Getting Ahead in their Careers

Millennials

Columbia Business School recently published an article by Winged Keel Group President Alexander Tuff ’03 that offers millennials useful tips for navigating decisions that “will affect what you’ll do and where you’ll live for your entire career.”
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Jul 3, 2016

In the News: Smith School of Business Professors Lend Expertise to Media

using social media on ipad

Professors from the Robert H. Smith School of Business often serve as experts in the media. Here are a few excerpts of various faculty members sharing their knowledge on a range of business topics: Continue reading…

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May 6, 2016

MIT Sloan Alum Connects Hard Up Nonprofits With Deep-Pocketed Millennials

MIT Sloan Alum Connects Hard Up Nonprofits With Deep-Pocketed Millennials

MIT Sloan’s blog recently published an article on 2013 MBA graduate Isa Watson’s giving company Envested, which connects local Chapel Hill, North Carolina-based nonprofits to philanthropic millennials.

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