Anderson Professor Gives $10 Million
UCLA Anderson School of Management professor emeritus, Donald Morrison and his wife have given the school a gift of $10 million. The Morrison’s gift will go toward the launch of a new marketing center. The new marketing center will be named the Morrison Family Center for Marketing Studies and Data Analytics. This is the largest single gift from a UCLA Anderson faculty member.
The Morrison Family Center will be a global resource for academics and practitioners as they use data and analytical tools to advance understanding of consumer markets and behaviors. The center will help to enhance UCLA Anderson’s marketing curriculum and academic research. The center will interface with the practicing marketing community and professional activities in this rapidly expanding field.
