Jul 20, 2016
John Hanke, Berkeley Haas MBA ’96: The Genius Behind Pokémon Go
Unless you’ve been living under a rock (and a very large and heavy rock at that) for the past few weeks, then you’ve probably heard of Pokémon Go. For those of you who do in fact live under a rock, Pokémon Go is the newest mobile game craze to sweep the world. The game tasks users to travel the world — yes, the real world — in search of various adorable Pocket Monsters. Using GPS technology and augmented reality, the game has created a revolutionary experience that has captivated the masses. Continue reading…
