Booth MBAs Take Home First Place Prize at the 2015 Kellogg Biotech & Healthcare Case Competition
A team of Chicago Booth MBA students came took home a $5,000 first-place prize at the 2015 Kellogg Biotech & Healthcare Case Competition at Northwestern University. In additon to the money prize, Team Evidence– made up of Dr. Jonas de Souza, Lindsay Davis, Jason Lipes, and Barry Sandall, all of whom are Booth – also came home with a launch plan that included pricing and forecasting for Amgen’s medication Evolocumab, a newer cholesterol drug under FDA consideration. Continue reading…
Start-Up Spotlight: Kellogg’s David Hegarty and Fixed
This article was originally sourced from Start-Me-Up: David Hegarty ’07, part of Kellogg’s “Start Me Up” series, which spotlights members of the Kellogg community who are putting their entrepreneurial visions into practice.
David Hegarty constantly had issues with parking tickets. A Dubliner living in San Francisco, the Kellogg School of Management alum managed to accumulate four parking tickets over a few weeks last year. It was at that time that the idea for his Fixed app came to him.
The iOS-only app designed so that anyone who gets a ticket in San Fran simply needs to take a photo of the citation and submit it through the downloaded Fixed app. The Fixed team, in turns, drafts a letter to contest the ticket and submits it to the city. Hegarty’s business makes money by charging users 25 percent of the cost of the ticket if they overturn it successfully. If they fail to overturn it, there’s no financial obligation to Fixed — the user must simply pay the ticket to the city. Continue reading…
REPEAT CHAMPS: Kellogg Team Takes First Place in Adobe Digital Analytics Competition
This article was originally sourced from the news piece “Big Data, Big Win” on Kellogg’s news and events page.
A team of One-Year Program students from the Kellogg School of Management once again emerged victorious at the Adobe Digital Analytics Competition. Alex Bourdeau, Yajur Kapoor and John Elder came in first place out of 66 competing teams to take first place in the case competition that challenged participants to use Adobe’s data analytics software to tackle the challenges real-world companies face online. Continue reading…
Think Training Course at Kellogg Aims to Improve Corporate Decision Making
This article was originally sourced from the article “When Two Rights Make a Wrong,” which appeared on Kellogg’s News & Events page.
Adam Waytz, an assistant professor of management and organizations at the Kellogg School of Management, recently partnered with online knowledge forum Big Think to sharpen the ethical behavior of business leaders.
The seven-module course titled Ethics in Action includes a series of scenarios, videos and quizzes on topics like “Loyalty vs. Fairness,” “Professional Duty vs. Personal Ethics,” “Speaking Truth to Power” and “Profit Maximization vs. Social Responsibility.”
“Given that many businesses at the turn of the 21st century have been viewed as undergoing ethical failures, the topic is timely,” Waytz said. “And given the nature of how quickly information moves, details about one’s reputation are now more public — and easier to access — than ever before.”
For businesses increasingly reliant on global collaboration, the establishment of trust is vitally important.
“This trust can only be ensured through displays of ethical behavior,” Waytz says. But how does that trust bridge cultural differences? Ethics in Action devotes a module to that topic as well. Continue reading…
Kellogg Welcomes New MBAs at CIM 2014
This article was originally sourced from the post on Kellogg’s news & events site, “CIM Week 2014.”
The Kellogg School of Management kicked off the 2014 school year with Complete Immersion in Management (CIM) Week. The week long happening welcomes the incoming class of MBAs to Northwestern and what lies ahead on their MBA path. Continue reading…
