Becoming A Pharmaceutical Brand Manager
The job of a brand manager is to create a lasting impression among their consumers and to improve their company’s product sales and market shares. These individuals monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered. It’s a fast growing career field with the projected percent change in employment from 2014 to 2024 at 9 percent according to the Bureau of Labor Statistics.
For consumer goods companies and retailers such as Procter & Gamble, a Brand Manager position makes sense—it’s all about the product, placement, price and promotion—but what about the healthcare industry, in particular pharmaceuticals? Is a job as a Pharmaceutical Brand Manager unique and is it a good choice for MBA candidates? Continue reading…
