Are Companies Getting Big Data Wrong? – New York News
Let’s explore some of the most interesting stories that have emerged from New York business schools this week.
Columbia Business School Researchers Argue Future of Big Data Lies in Its Ability to Assess Consumers’ Mindset in Real Time – Columbia Business School News
Columbia Business School professors Sandra Matz and Oded Netzer recently published a new discussion paper in the Current Opinion in Behavioral Sciences in which they “address the challenges and opportunities of using big data to benefit both business and consumers based on psychological profiles drawn from information posted on personal websites and discussion forums, and language used on Facebook and Twitter.”
Netzer writes, “Big data usage is quickly evolving. With technological advances in the collection, storage and analysis of large amounts of data, businesses can now gain valid insights on millions of consumers as they go about their daily lives.”
Matz adds, “One benefit of psychological profiling is that the pre-selection of ads based on psychological needs can alleviate the problem of choice overload. It can even help target highly neurotic individuals who display early signs of depression with ads that guide them to self-help pages or offer professional advice.”
You can read the full article here.
When Students Come First – BizEd
According to the National Center for Education Statistics, upwards of 30 percent of freshman in higher-education in the United States are the first members of their family to do so. However, there is also a direct correlation to dropout rates: first-gen students have a dropout rate that is four times that of non-first generation students. The research also found that only 11 percent of the first-gen students manage to secure a Bachelor’s degree within six years.
The statistics find that the reason for the dropout rates has less to do with personal decisions, and more with the “lack the financial, social, and emotional support they need to navigate college successfully,” says BizEd writer Tricia Bisoux. Several schools, including the Rutgers Business School in Newark and New Brunswick, have altered the way they approach its first generation students.
“At Rutgers Business School (RBS) at Rutgers University in New Jersey, the key to supporting first-generation students is a suite of programs called RBS-PLUS (Pathways Leading to Undergraduate Success), launched in 2013. Delivered through the business school’s office of diversity, RBS-PLUS doesn’t just support its current first-generation and low-income undergraduates. It also reaches out to high school students to offer guidance just as they’re beginning their college preparation.”
You can find out more about the program here.
Facebook Is an ‘Extraordinary Failure in Leadership,’ NYU’s Galloway Says – Bloomberg
NYU Stern Marketing Professor Scott Galloway recently stopped by the Bloomberg television studios to talk about the ever-tumultuous Facebook galaxy, dishing out some heavy criticism of Mark Zuckerberg and the tech-giant company as a whole. Watch his interview with the Bloomberg panel here.
Top Business Schools Respond to Repeal of Diversity Guidelines
Diversity in the college admissions process was dealt a blow in early July when the Trump administration withdrew a guidance that encouraged affirmative action in regards to enrollment. The move was announced when the departments of Justice and Education retracted several letters and memos that advised schools on how they could consider diversity in admissions and other various decisions. Continue reading…
Best MBA Internship Opportunities in the Northeast
There’s no doubt that summer internships play a critical role in an MBA student’s education and career. Not only do internships provide students with the opportunity to gain hands-on experience in the workforce, but they’re also known for helping students develop professional connections and earn top-tier salaries.
But not all internships are made equal, especially for talented business school prospects. For example, working at Apple would likely have a very different effect on an MBA’s resume than working for a small, unknown startup company down the street. And if you’re looking at the top cities across the U.S. where companies actively recruit talent, you can’t go wrong with Boston, New York City, or Philadelphia for your location. But which is the best?
In this article, we highlight the top internship destinations in each city along with the top two schools in each area that will get you where you want. Continue reading…
Lehigh MBA Success, and More – New York City News
Let’s explore some of the most interesting stories that have emerged from New York business schools this week.
Extraordinary Outcomes for Lehigh’s 1-MBA and M2 Programs – Lehigh College of Business and Economics
This past spring saw Lehigh graduates from the College of Business and Economics’ inaugural 1-MBA (1-year full-time MBA) cohort, as well as the third cohort of its M2 (MS in Management) complete the transition from the classroom to the boardroom.
Employers like Tesla, QVC, and Hubspot snatched up 1-MBA graduates while Amazon, Bloomberg, IBM, KPMG, and more extended offers to nearly 80 percent of M2 graduates. This statistic is very much in line with figures from the 2017 graduates of the M2 program—96 percent of which were employed within three months of graduation by the likes of Deloitte, Vanguard, IBM, and Amazon.
You can read more about the recently Lehigh MBA success here.
School of Management Students Provide Support to Businesses Looking to Export – Binghamton SOM Blog
This semester, Binghamton SOM students took part in the six-month ExportNY “Launch into the Global Marketplace” program, a unique offering that adjunct assistant professor founding director of the Center for International Business Advancement (CIBA) Elena Iankova developed to help give “regional businesses [the] knowledge and resources needed to export their products.”
The basic idea that underlies the “Launch into the Global Marketplace” program is that students research, consult, and support the export plans of participating businesses. Iankova explains: “It’s a two-way street. The students provide the companies research assistance and consultation, and the companies provide the students real-life experiential learning opportunities, helping them develop their management research and consulting skills.”
The program is a partnership between the CIBA and the Alliance for Manufacturing & Technology (AM&T), the Global New York Program of Empire State Development, and the U.S. Commercial Service and the Small Business Administration.
One of the participating companies, Awestruck Ciders, “produces hard ciders from NY state apples” and hopes to export its product to the South African market. Co-founder Patti Wilcox writes: “We think it’s important to the local economy to expand our view of the market on a global scale. We’re fascinated by this idea of an international cultural exchange, and we think doing so commercially is very valuable.”
You can read more about the program here.
The Endless Scroll: How to Tell if You’re a Tech Addict – PC Mag
Just recently, PC Mag dropped its lengthy article “The Endless Scroll: How to Tell if You’re a Tech Addict,” written by Rob Marvin.
In the piece, Marvin highlights Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked from NYU Stern School of Business professor Adam Alter, who doesn’t mince his words when it comes to tech addiction.
“There’s a myth that there’s something different about people with addictions from people without addictions,” Alter explained in his interview with Marvin. “Right now, if you are a person who doesn’t have an addiction, does that make you in some qualitative or categorical way different from people who do? The more I’ve studied this, the more I realized that just isn’t true.”
“Right now, if you are a person who doesn’t have an addiction, does that make you in some qualitative or categorical way different from people who do? The more I’ve studied this, the more I realized that just isn’t true.” – NYU Stern professor Adam Alter, interviewed by PC Mag / Photo via PC Mag
You can read more from Marvin’s excellent piece, out now, over at PC Mag.
Orientation: NYU Stern One-Year MBA Programs in Tech, Fashion
As it prepares to welcome students for orientation next week, NYU Stern School of Business has shared preliminary class profiles for its two new specialized one-year MBA programs—the Andre Koo Tech MBA and the Fashion & Luxury MBA. Stern announced the launch of the new May-to-May programs one year ago. The inaugural classes will each be made up of approximately 30 students.
Though designed for students from different backgrounds targeting diverse post-MBA career paths, the two programs do share several things in common. Each pairs traditional core curricula and specialty and elective courses with real-world projects to provide hands-on experience for students interested in careers within tech/entrepreneurship and fashion/luxury industries. They also “represent a new category of MBA and have been developed in partnership with the business community to address a talent gap,” the school notes.
Real-World Immersion
Both programs prioritize experiential learning opportunities that connect students and faculty with top companies to address real business issues. Each features two immersion experiences pairing students with companies to work on projects related to consulting, product management, brand strategy, supply chain optimization, and financial forecasting.
As part of their first term, students in the Fashion & Luxury program will participate in visits to New York companies to work on live cases with industry partners. The goal of these, the school notes, is for students to emerge from their summers with a “strong foundation of problem-solving tools.” The Fashion & Luxury program also features a second international immersion in the winter term.
Students in the Andre Koo Tech program will take part in summer term immersions with New York area tech companies. They will then spend their winter terms in the San Francisco Bay area as part of an immersion designed to allow them to explore the West Coast tech ecosystem and work on high-impact projects with Silicon Valley tech companies.
Preliminary Class Profile Highlights
The preliminary class profiles for each program’s incoming Class of 2019 include a wealth of information about student demographics, background, experience, class sizes, and more that offer incoming and prospective students a sneak peek at what to expect.
The incoming class for the Tech MBA program is 42 percent women, making it “comparable to two-year MBA programs with the highest percentages of women,” Stern notes. International students also make up 42 percent of that class. Perhaps most notable, 87 percent of students in the tech-focused MBA program will be entering with previous coding experience, many with skills in multiple programming languages.
Like the Tech MBA, the incoming Fashion & Luxury MBA Class of 2019 is also capped at 30 students in an effort “designed to maximize industry engagement…for high-touch learning and built-in ‘live case studies’ with companies year round,” the school notes. Women make up 88 percent of the incoming class. More than half—54 percent—brings previous experience in consumer products. In terms of undergraduate study, the class includes equal percentages of former business and humanities majors, at 35 percent each.
Incoming Students Share Hopes and Expectations for the Programs
Clear Admit caught up with incoming students in each program to learn more about their backgrounds and what attracted them to the Stern one-year MBA offerings.
Nicole Imbriaco, NYU Stern Tech MBA Class of 2019
Nicole Imbriaco, an incoming student in the tech program, graduated from Rutgers in 2016 with a B.S. in finance and business analytics. She has experience with HTML/CSS and SQL, among other coding languages.
“I believe it will afford me the opportunity to merge my strengths within business and technology and expand my skill set equally within both disciplines,” Imbriaco said. She added that she hopes the specialized MBA degree will facilitate a drastic career pivot, allowing her to focus more intensely on professional interests that have shifted since she graduated from college.
The loss of her mother during her senior year at Rutgers inspired a newfound interest in healthcare, she shared. After graduating from college, she worked at Goldman Sachs, which she says was a valuable experience that helped her redefine her career goals. “Being around some of the most intelligent people I have ever met, I realized I was being drawn towards better utilizing technology within the health/wellness industries,” she shared.
Imbriaco believes the Andre Koo Tech MBA will give her a skill set that she can apply to a variety of industries. She hopes upon completing the program to use “the combination of business, analytics, and technology-focused skills to contribute towards making a difference in the fields of cancer research,” she said.
Incoming Fashion & Luxury Class of 2019 student Christian Trautwein is a 2012 graduate of Brown University with a B.A. in political science. Since graduating he has worked as a merchandise manager with Walmart E-commerce. Trautwein was attracted to the one-year MBA program by the “promise & opportunity” it offers to graduates. NYU’s proximity to the fashion industry was also a draw. “My desire to build a fashion brand paired perfectly with the robust program NYU Stern has built,” he said.
More details about Stern’s new one-year MBA programs, including how to apply, can be found here. In their inaugural application cycles, these programs featured slightly earlier application deadlines than the two-year MBA program, with a September 15th first deadline, a November 15th second deadline, and a January 15 third deadline. Deadlines for the 2018-19 application season have not yet been posted.
This article has been edited and republished with permissions from our sister site, Clear Admit.
Harvard Business, Wharton NYU Stern Commencement Speakers Announced
As spring fully arrives, so do the business school announcements for commencement day. Clear Admit has already discussed the graduation speakers you can expect at Michigan Ross and Stanford GSB. Now, Harvard Business School, Wharton, and NYU Stern have also announced their graduation speakers.
Harvard Commencement
At Harvard Business School, Carla Harris, vice chairman of Morgan Stanley, will deliver the MBA Class Day address. Harris (MBA ’87) has worked for three decades at Morgan Stanley, holding influential positions in mergers and acquisitions as well as equity capital markets. She’s also active at the university as a member of the Harvard University Board of Overseers. In addition, Harris is the focus of an HBS case study about emerging female and minority asset managers.
- Date: Wednesday, May 23, 2018
- Location: Baker Lawn
Wharton Graduation
Hamdi Ulukaya, the founder, chairman, and CEO of Chobani, LCC, will speak at the Wharton MBA graduation ceremony. Raised in eastern Turkey, Ulukaya launched Chobani in 2007 with the goal of making good food more accessible. Within five years, Chobani had become the number one best-selling Greek yogurt brand in the United States. Beyond his business success, Ulukaya has also had a positive impact on communities through donations to charities, innovative profit-sharing, and paid parental leave.
- Date: Sunday, May 13, 2018
- Location: The Palestra
NYU Stern Commencement
At NYU Stern, graduates can expect to hear from keynote speaker Sallie Krawcheck, the CEO and co-founder of Ellevest, a newly launched digital investment platform for women. Beyond her entrepreneurial work at Ellevest, Krawcheck is the chair of Ellevate Network, a global professional women’s network, and Pax Ellevate Global Women’s Index Fund, which invests in companies that advance women. She’s also a best-selling author and previously served as CEO of Merrill Lynch Wealth Management, Smith Barney, and Sanford Bernstein.
- Date: Friday, May 18, 2018
- Location: Theater at Madison Square Garden
