Prospanica Launches Partnership Program with Lehigh
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Lehigh’s College of Business has announced it will award at least one full tuition scholarship annually as well as partial tuition scholarships for its full-time, one-year MBA program, beginning with the Summer 2020 cohort, through its recent partnership with Prospanica, The Association of Hispanic Professionals.
Continue reading…Gies Caterpillar Partnership Announced, and More – Chicago News
Let’s explore some of the most interesting stories that have emerged from Chicago business schools this week.
Government Got You Worried? It May Be Affecting Your Shopping Habits – Kellogg Insights
Northwestern Kellogg School of Management doctoral candidate Jessica Gamlin, along with professors of marketing Ping Dong and Aparna Labroo, found that “when consumers are thinking about politics, they are drawn to products they view as utilitarian rather than pleasurable.” In other words: “the more you fret about the state of the government, the more spartan your shopping cart might be.”
Speaking with Kellogg Insights, Gamlin explains her fascination with the dissonance between a seemingly banal meal-kit ad placed amidst a divisive political debate, “I was curious about why advertisers were choosing these different podcasts to advertise on in different quantities.”
Labroo also adds, “A desire for the government to do things in a more responsible manner translates into higher-order goals for the consumer, herself, to be responsible in her actions.”
Dong adds, “The reason is the more people think the political system is irresponsible, the more the desire to see the government be responsible is activated, and therefore, the more the consumer’s own goal is also activated.”
You can read more about the research here.
Caterpillar Invests in Students’ Futures with Illinois Business-Engineering Program – Gies College of Business News
As part of a decades-long relationship between the University of Illinois and the Peoria-based construction equipment manufacturer, Caterpillar has recently invested in the Gies College of Business and the College of Engineering’s new collaborative Hoeft Technology & Management undergraduate minor, in which “teams of business and engineering students learn and work together to develop comprehensive solutions to real-world problems.”
In the announcement, Caterpillar CTO and VP Tom Bluth says, “Becoming an affiliate of the program is a natural fit for us, because the intersection of business and engineering is at the core of how we develop the products and solutions that benefit our customers.
“We’re also proud to have been connected to the T&M Program since its start: A member of our Caterpillar family had the vision to create the program and the passion to make it possible.”
You can find out more about the Gies Caterpillar partnership here.
Six Marketing Fundamentals Founders Need to Succeed – Chicago Booth Magazine
Catherine Littell ’08
Chicago Booth Magazine recently profiled Catherine Littell (’08), whose Care Concierge LLC has taken an innovative approach to senior-care consulting. Littell, an Entrepreneur-in-Residence at the James M. Kilts Center for Marketing, discussed her “multipoint approach to launching a business in the digital age.”
- Know your customer. “There are a lot of great ideas out there. But can you take that idea and create a product for the right customer at the right time?”
- Hone your message. “It’s really about understanding your customer and creating an authentic experience.”
- Let the data speak. “Data will tell you whatever you want it to, good or bad, so make sure you use it to inform rather than just to affirm your decisions.”
- Run the numbers. “Starting a business is about gut feelings, but knowing the numbers can help you figure out whether or not a business is profitable or can be profitable.”
- Be comfortable with change. “You’ve got to be able to trust your gut and say, ‘If it works, great, and if it doesn’t, let’s change tactics and move forward.’”
- Hire the right team. “If you find people who have drive and passion, plus they love your product and can define what you do and stand for, that’s really powerful.”
You can read the full article here.
New Partnerships Marry Business with Social Purpose at Oxford Saïd
Late last year the University of Oxford Saïd Business School partnered with the Global Thinkers Forum—a social purpose organization focused on accountable leadership, women’s empowerment, and youth development—to promote the annual Global Thinkers Forum Awards for Excellence. The event took place at the British Library on November 30, 2017, and celebrated recipients of the GTF Excellence in Global Leadership awards.
As part of its partnership, Oxford Saïd sent school delegates including Dr. Dina Dommet, director of student and program services; Dr. Marc Ventresca, associate professor of strategic management; and Amy Major, MBA recruitment manager. Many current MBA students, alumni, and university staff also attended.
“The work of the GTF is to build, recognize, and value global leaders in key fields—these are people who embody a breadth of vision to engage the challenges of our world and who bring a disciplined focus to support women’s leadership and new models of youth development, especially in the Middle East, the Gulf States, and Africa,” Ventresca said at an event underscoring the many deep ties between Oxford and Forum.
“GTF was incubated at Oxford, in the original academic work and action research of founder and CEO Elizabeth Filippouli,” he added in a statement. “Seven years on, it now encompasses a wide range of initiatives and partnerships in the United Kingdom and globally. The ties with the wider Oxford family are broad and deep, and each year go and grow in new directions.”
The Global Thinkers Forum brings together a diverse network of influencers and thought leaders from a wide variety of subjects and industries. Its goal is to encourage these leaders to share their visions of the future so they can effect positive change in the world around them. This year, the event’s theme was “The Trust Imperative in an Era of Uncertainty,” and one of the award recipients was Radha Basu. Basu works at iMerit.com, an AI and skill development agency in India and the United States. And during Hilary Term, he’ll be bringing his experience to Oxford Saïd as a guest lecturer.
“This event and the partnership with Global Thinkers Forum is one of the many ways our students can engage with and benefit from innovative work of our alumni,” Dommett said in the same press release.
Find out more about the recent event here.
This article has been edited and republished with permissions from our sister site, Clear Admit.
Graziadio Announces Partnership with Dun & Bradstreet
Graziadio School of Business and Management and Dun & Bradstreet announced a new program called “Entrepreneurial Vision Partnership,” according to a press release from the school. The program aims to incorporate the strengths of both entities to promote an entrepreneurial approach that galvanizes the emerging business community.
Henley Finalist in Excellence in Practice Awards
Henley Business School was announced in conjunction with the Diwan of Royal Court of Oman as a finalist in the Executive Development category of the European Foundation for Management Development 2015 Excellence in Practice Awards (EiP), according to a press release from the school. The EiP awards recognize outstanding education and development partnerships in the realms of leadership, professional, talent, and organization development. The Diwan of Royal Court acts as the interface between His Majesty the Sultan of Oman, his government, society, and international relations. Continue reading…
Cass Becomes Part of Digital Creativity Hub
Chancellor George Osborne announced in the Budget that Cass Business School will become part of a £18 million new Digital Creativity Hub, according to a press release from the school. The goal of the Hub is to lead a revolution through cutting-edge research in interactive media and digital games to benefit society. Cass professors will join forces with academics from Falmouth University, Goldsmiths, and the University of York to work as part of the Hub, which is being led by York. Continue reading…
