Mar 18, 2015
Course Spotlight: DePaul’s Service Design and Patient Experience
Andrew Gallan, an assistant professor of marketing at DePaul University’s Kellstadt Graduate School of Business, teaches the school’s “Service Design and Patient Experience” course. A part of DePaul’s Healthcare Sector Management MBA concentration, the class focuses on a patient’s hospital experience.
Patient experience is all about improving service to healthcare customers: everything from clarity in clinical communication to lobby lighting and the softness of beds. Today, hospitals, doctors’ offices and outpatient clinics are all looking for ways to get high marks in their patient satisfaction scores. Continue reading…
