Aug 8, 2014
Smeal Offers New Exec. Ed Program
The Executive Program at Smeal College of Business at Penn State University is offering a new program for executives in the hospitality industry that will help participants understand how to use Big Data and employ digital marketing strategies to increase performance on many levels. The program, Big Digital Marketing for Hospitality, will run on October 2, 2014 to October 3, 2014, in Philadelphia at the Philadelphia Marriott Downtown.
The program will cover Big Data basics, digital marketing strategies, online advertising methods, and legal ramifications. Participants will also learn to better navigate social media to shape the organization’s image and brand.
