Wharton SF Offers Online Exec. Ed. Program
Wharton San Francisco is offering a new online executive education program in September. The course titled, “strategic value of customer relationships,” will be held from September 29, 2014 to November 23, 2014. The program is for experienced upper-middle to senior level executives in marketing, finance, technology and HR.
Wharton Marketing Professor Peter Fader will lead the program, a world-renowned thought leader on marketing analytics and co-director of the Wharton Customer Analytics Initiative. The program is designed to help executives from a range of functional areas and industries identify their most valuable customers and maximize their strategic value.
This eight-week online program will help those who attend to radically rethink how to develop and implement customer-centric strategies.
