What Are The Best Houston Marketing MBA Programs?
While Houston is perhaps more famously known as the communication hub for America’s astronauts, the sprawling city’s opportunities extend far beyond NASA. The Houston metro is home to half of the Fortune 500 companies in Texas and is ranked third among metro areas in Fortune 500 headquarters.
Renowned for its affordable cost of living and multitude of job opportunities, Houston also tops Forbes’ list of America’s coolest cities. Its favorable business landscape makes it an attractive option for anyone looking to pursue a career in marketing.
The Best Houston Marketing MBA Programs
McCombs School of Business – University of Texas at Austin
The McCombs School of Business offers a marketing specialization to its full-time MBA students. U.S. News rates McCombs as one of the top schools in the country to earn a Marketing MBA. At McCombs, a concentration in marketing will not appear on a student’s diploma, but will rather provide a roadmap for prioritizing courses. The flexibility of McCombs’s curriculum allows students to tailor their education to their career goals. McCombs focuses on training students to think critically and understand the complexities of managerial decision-making. According to Forbes, about 24 percent of McCombs graduates go on to pursue jobs in marketing or sales.
Rice University – Jones Graduate School of Business
It is no secret that Rice University is one of the most prestigious schools in Texas and the Jones Graduate School of Business provides registrants the choice to earn an MBA with a marketing concentration. Students can earn up to two concentrations, making Jones the perfect option for anyone who would like to specialize in marketing, but also wishes to gain immersive experience in a complementary field within the general management program, such as accounting or entrepreneurship. Jones has a student-to-faculty ratio of 9:1, making it a fantastic option for students who prioritize small class sizes and individualized attention from the staff. The program is constantly changing, but as of right now, Marketing MBA students take four required courses and earn the rest of their credit hours through electives.
C.T. Bauer College of Business – University of Houston
The C.T. Bauer College of Business has comprehensive options for students pursuing a Marketing MBA. The program offers the opportunity to earn one of six different marketing certificates, each of which demands nine credit hours:
- Business Consulting—The business consulting track zeroes in on problem-solving and project management. This is an ideal option for students who wish to pursue a career in business and management consulting. The curriculum includes two mandatory consulting labs.
- Digital Marketing Management—In this internet age, digital marketing has become ubiquitous. Bauer’s digital marketing management certificate is sure to provide the knowledge needed to get a job in this growing field. Students must take Introduction to Digital Marketing. After that, they can choose from the following suggested courses: Social Media Marketing, Search Engine Marketing, Web Analytics and Digital Marketing Lab.
- Entrepreneurship—This is the perfect track for entrepreneurial-minded students interested in creative thinking and pioneering innovation.
- Marketing Analysis—The Marketing Analysis certification is the ideal path for those whose interests lie in the big picture thinking required to assess the market and draw larger conclusions.
- Product Management—This track is appropriate for those who want to be involved in the entire marketing lifecycle of specific products.
- Sales Leadership—The Sales Leadership curriculum will empower students to inspire and seize growth opportunities for their future clients.
Cameron School of Business – University of St. Thomas
The Cameron School of Business MBA program provides nine concentration options, including marketing. CSB’s MBA requires 27 hours of the standard core business classes, including Marketing Management and Ethical and Moral Business Management. Additionally, students will devote nine credit hours to electives. To earn their elective credits, students can choose three of the following courses: Marketing Applications and Research, Seminar in Marketing, Global Marketing, E-Business Strategies, Entrepreneurship and Sourcing Management.
7 Takeaways from the 2018 U.S. News Business School Ranking
The schools making up the top 10 in this year’s U.S. News & World Report ranking of the nation’s best MBA programs—released today—were exactly the same as last year. That said, there are a smattering of surprises in terms of how top schools rose and fell relative to one another—and in movement among schools outside of the top 15.
At quick glance, here are this year’s top 10, in order of their 2018 rank (2017 rank in parentheses):
1 Harvard Business School (1)
1 University of Pennsylvania’s Wharton School (4)
3 University of Chicago Booth School of Business (2, tie)
4 Stanford Graduate School of Business (2, tie)
4 MIT Sloan School of Management (5, tie)
4 Northwestern’s Kellogg School of Management (4, tie)
7 UC Berkeley Haas School of Business (7)
8 Dartmouth’s Tuck School of Business (8, tie)
9 Yale School of Management (8, tie)
9 Columbia Business School (10)
With today’s release, students, alumni and administrators at Harvard Business School (HBS) can toast their school’s third consecutive showing at the top of the list. But the University of Pennsylvania’s Wharton School has even more cause for celebration, having tied HBS for first this year. It’s only the second time in 28 years it has claimed the No. 1 spot. It’s also an important rebound for the Philadelphia school, which fell to fourth last year as it was surpassed for the first time ever by the University of Chicago Booth School of Business.
Chicago Booth isn’t letting up, though. It took third place this year after tying Stanford for No. 2 last year. After never having cracked the top three before, Booth’s now done it two years in a row.
Perhaps the biggest news among the top 10—and the farthest fall from grace—was Stanford Graduate School of Business (GSB)’s slide into a three-way tie for fourth place with MIT Sloan School of Management and Northwestern’s Kellogg School of Business. Stanford has never before not clocked in at least third or above in the U.S. News ranking.
Rounding out the top 10 were Haas, Tuck, Yale and Columbia—very similar to last year except that Yale slipped slightly, from a tie at eighth with Tuck to a tie this year at ninth with Columbia. It’s a slight gain for CBS, meanwhile, which last year was 10th, behind Tuck and Yale in a tie for eighth.
7 Key Takeaways from the 2018 U.S. News MBA Ranking
We’ve sifted through the data and compiled a summary of things worth taking notice of this year:
1) Wharton Is the Year’s Big Winner
Wharton has traditionally been considered part of the “holy trinity” of schools, behind only HBS and Stanford in many people’s eyes. That made last year’s fourth-place finish behind Chicago Booth a real blow.
This year, the school fought back—seizing a shared claim to first place for only its second time ever. Strong employment and pay figures—85.6 percent of graduates employed at graduation and the highest reported average salary of all schools, $155,058—helped significantly.
“This is excellent news for Wharton—especially after last year’s showing in the U.S. News ranking and, more broadly speaking, in light of the constant (and not always positive) media attention the school has garnered due to controversial alum, President Trump,” says Graham Richmond, Clear Admit’s co-founder. “While many will quip about employment figures and how they favor the likes of HBS and Wharton vs. Stanford, the key—from Wharton’s perspective—is being squarely back in the ‘trinity,’” adds Richmond.
Booth School of Business
2) Booth Stakes Its Claim in the Top Three
Last year, Chicago Booth tied Stanford for second place—its first time ever outranking Wharton and also the first time the Chicago school had secured a top-three spot in the history of the U.S. News rankings.
Making it into the top three for a second year in a row helps dispel any notions of last year being a fluke. A climbing GMAT average (726) and high employment numbers (84.9 percent employed at graduation) have played a part in its rise.
3) Methodology Disadvantages Stanford
Because U.S. News’ methodology relies on “grades” from corporate recruiters and other employment stats that favor larger firms over startups or entrepreneurial pursuits, schools with large numbers of students going into tech startups or entrepreneurship—such as Stanford—are essentially penalized. Stanford may be further hurt—at least in terms of the U.S. News list—by the fact that its graduates are confident enough that they’ll land a plum job that they can be a little choosier about which offers they accept. Indeed, only 62.8 percent of its MBAs were employed by graduation—as compared to 85.8 percent at Wharton, 84.9 percent at Chicago Booth and 79.3 percent at HBS.
Of course, Stanford came out ahead in terms of average GMAT/GRE scores (737), average undergraduate GPA (3.73) and overall student selectivity. With an acceptance rate of just 6 percent, it was by far the most selective school of all those ranked, with HBS accepting 10.6 percent, Wharton, 19.6 percent, and Chicago Booth, 23.6 percent. But these factors are given less weight than peer assessments and corporate recruiter survey scores as U.S. News crunches its data.
4) Yale SOM Defends Its Position in the Top 10
This year marks the third time since 2013 that Yale School of Management (SOM) has ranked in the top 10, giving the school an increasingly legitimate claim to membership in this elite club. In this most recent ranking, the New Haven school tied for No. 9 with CBS. Last year it tied at eighth with Tuck—a five-spot jump over the previous year.
Yale has been making improvements on several fronts. In 2011, the school hired Dean Edward Snyder—the very same dean who sat at the helm of Chicago Booth during its meteoric rankings rise in the early 2000s. Yale has also been poaching high-profile faculty from other schools over the last decade, including Andrew Metrick, professor of finance, and Anjani Jain, current assistant dean, both formerly Wharton faculty.
Add to that the opening of glittery new facilities in 2014 and the school’s traditional strength and reputation as a leader in the non-profit and corporate responsibility areas—currently in vogue with millennials—and the school’s continued top-10 showing makes sense.
5) Columbia Regains a Spot, Sort of
CBS is battling to maintain its top-10 claim, and its tie this year with Yale for ninth is theoretically an improvement over its 10th place finish last year. But it’s still down from the No. 8 spot it successfully defended from 2012 through 2016. Contributing factors could include the rising cost of living in New York and declining interest among applicants in the financial sector—but that’s just conjecture.
As we noted last year, CBS is one of only a few schools in the top 10 that haven’t recently unveiled a new building or substantially expanded their facilities, which could be a liability. Construction is underway for an impressive new Manhattanville campus, but its projected completion date has been pushed off from the original 2018.
Yale’s moving into—and remaining in—the top 10 has also exerted downward pressure on CBS.
6) NYU Stern Gets Its Scores in on Time, Bounces Back from 20 to 12
Last year’s biggest shock was NYU Stern’s plummet from No. 11 to No. 20. But as U.S. News noted at the time, the reason for Stern’s sharp decline was the fact that it didn’t get its GMAT/GRE scores in on time. When it did get the scores in, U.S. News refused to recalculate the rankings.
NYU Stern
The drop of nine spots on the list did seem harsh—and pretty implausible. Indeed, this year’s No. 12 showing seems much more legit for the traditionally top-15 school—suggesting it got its scores in on time this year.
Again, Clear Admit’s Graham Richmond weighs in: “Last year’s NYU Stern/U.S. News rankings fiasco did not paint U.S. News in the best of lights. It felt like a petty slap on the wrist aimed at Stern and served to raise questions about the validity of the rankings, which were arguably no longer accurate where a key school was concerned. While it is nice to see things seemingly back to ‘normal’ this year, the issue highlighted the perils of a straight ordinal ranking that some suspect can be tweaked to sell magazines, rather than a tiered ranking that represents the true matriculation behavior we see among applicants seeking an MBA.”
7) Movers and Shakers Elsewhere in the Ranking
Of course, there are many business schools beyond the top 10. U.S. News ranked 131 schools in total. Further down in the rankings you see some more precipitous gains and losses. On the plus side, Arizona State University’s W. P. Carey School of Business and USC’s Marshall School of Business both cracked the top 25. Carey jumped 10 places to 25th, from 35th last year. Marshall moved up seven spots to come in just ahead of Carey at 24th.
The University of Virginia’s Darden School of Business slipped three spots to 14th, it’s second consecutive year of decline. Vanderbilt’s Owen School of Management also took a hit, dropping from 22nd to tie with Carey at 25th. Falling out of the top 25 altogether was Rice University’s Jones Graduate School of Business, which dropped to No. 29. This, despite its 11-spot leap to eighth place in Bloomberg BusinessWeek’s November 2016 ranking.
This article has been edited and republished with permissions from Clear Admit.
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Let’s be brutally honest. Prepping for the GMAT/GRE is stressful and tiring. Who has time to spend hours each week reading a textbook and taking practice exams? For many, it’s a nightmarish process that makes the prospect of getting an MBA a lot less attractive. Even worse, some of the top schools expect GMAT scores above 715 according to U.S. News. But there is good news.
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