The New Pepperdine STAPLES Center Classroom, and More – Los Angeles news
Happy Friday! Let’s take a look at some of the biggest news coming out of Los Angeles this week.
Want Better Growth? Toss Out The Marketing Playbook – CGU Drucker School News
Claremont Graduate University’s Drucker School Chair in Management and the Liberal Arts, Bernie Jaworski, suggests that to compete in today’s emerging markets, traditional ‘by the book’ strategies must take a back seat.
Jaworski recently co-authored The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results – Every Time with Robert Lurie. In it, they explored the stories of four companies who achieved rapid growth by eschewing standard marketing approaches.
Through their research, Lurie and Jaworski discovered that a “more holistic approach to customers’ purchasing behaviors” leads to long term revenue increases. The authors believe that the underlying consumer behavior behind the success or failure of certain products is the key to making the right decisions.
Lurie is the current Vice President of Corporate Strategy at the Eastman Chemical Company. The Organic Growth Playbook is available now from the American Marketing Association.
Graziadio Forms New Classroom in the STAPLES Center – Pepperdine Newsroom
The Anschutz Entertainment Group (AEG) and Pepperdine University’s Graziadio Business School are teaming up to establish a classroom in the STAPLES Center. The class will serve as a hub of programming for Graziadio’s sports and entertainment management programs.
Students in this one of a kind classroom will gain the opportunity to hear a ‘best-in-class’ speaker series hosted by AEG, which will allow them a glimpse at the operations of one of the nation’s most popular sports and entertainment venues.
Pepperdine President Andrew K. Benton says of the partnership, “As the exclusive education partner of STAPLES Center … we look forward to providing our sports and entertainment students with a premier educational experience that will uniquely prepare them to shape the future of their industries.”
The new STAPLES Center classroom from Pepperdine Graziadio features seating for up to 30 students, and it can be converted into an event space for up to 50 attendees.
You can learn more about the brand new classroom opening here.
V For Victory – USC Marshall News and Events
USC’s Marshall School of Business offers Global Leadership Program (GLP) students a chance to see a side of business school that many aren’t accustomed to—the side occupied by veterans of the U.S. armed forces.
Ninety-five freshmen in the GLP joined with thirty-two Master’s of Business for Veterans (MBV) students for military-style exercises meant to enhance physical discipline while developing their leadership, strategy, and communication skills.
Professor Emeritus Robert Turrill, Academic Director of the MBV program, says, “We wanted our vets interacting with our freshmen. We thought there was a lot of sharing to take place … They hear a lot about corporate leadership, and I wanted them to hear about military leadership and see where the overlaps are. This group of veterans knows leadership quite well, and they have a lot to give.”
GLP students are just embarking upon their educational experience, but they were able to offer the vets a glimpse into their lives which was just as valuable.
Eugenia Hang (GLP ’22), says, “I think this is really important for the students to experience and reflect on these concepts, like integrity, [and] communication … One of the takeaways I got was sacrificing personal gains for the collective benefit.”
You can read more about the recent USC Marshall event here.
USC Marshall Supply Chain, Student Engagement, and More – Los Angeles News
We’ve rounded up the news you need to know from this week out of the Los Angeles metro.
Nick Vyas Builds a State-of-the-Art Global Supply Chain Management Program – News at USC Marshall
“Forty years ago, there were 26 mega-cities worldwide. Now there are 70. The globalization cat is out of the bag. But how do we deliver to everyone?”
This question of delivery maximization here is asked by Nick Vyas, an Assistant Professor at the USC Marshall School of Business, and Director of the school’s Center for Global Supply Chain Management. From his past roles with now-defunct retail giants like Toys ‘R’ Us and the soon-to-be (you know it’s coming) defunct Sears, Vyas has seen a hefty degree of turmoil in the industry. At the same time, however, he has seen modernized giants like Amazon and Alibaba rise to the top, matching the increased demands of consumers.
In a 2017 CIO Review article, Vyas explains, “Big data has certainly changed the supply chain industry. Armed with such information, retailers are able to achieve better revenue positioning because product offers can be instantaneously changed to respond to customer demand shifts.”
USC Marshall caught on to the trends early, organizing the Online Master of Science in Global Supply Chain Management program in 2013. Fast-forward five years, and Vyas is already seeing commendable improvement. ““We are seeing success,” Vyas says in a recent interview. “One hundred percent of the MS students are in internships. We prep them.”
You can read more about Vyas and the USC Marshall Online Master of Science in Global Supply Chain Management program here.
How Can Campuses Foster Student Success? Management Professor Examines Engagement – Mihaylo Business School News
A CSU Fullerton Mihaylo College of Business professor of management recently offered some advice on student engagement as a cornerstone of business education at any level.
Professor Gerard Beenen has sought to guide Mihaylo students, who will find themselves among 40,000 other CSU Fullerton students, in how to connect within increasingly competitive and challenging conditions.
“Large universities like Cal State Fullerton,” Bennen says, “… are facing challenging goals to help students graduate faster … in an era of tighter and tighter state budgets. When students feel connected … they help us achieve these goals. [These] students … are more likely to persist until they graduate. And once they graduate, they’re more likely to give their time and resources to the campus.”
Student clubs, of which Cal State Fullerton has 325, serve as a valuable beginning to form connections. But Beenen points out that a wider focus toward common goals is most beneficial. “When we say, ‘Titans reach higher,’ we appeal to a shared aspiration—a superordinate identity—that all of our student clubs can identify with, along with study groups, friendship networks and other informal campus connections.”
Professor Beenen is a frequent contributor to The Orange County Register. He has also spoke about his views on student engagement in The Leadership Voice, Mihaylo College’s Center for Leadership’s video series.
Bigger Reach, Higher Prices – American Economic Association
Matt Schmitt, UCLA Anderson School of Management Economist and Professor of Strategy recently remarked upon the state of competition within U.S. hospital systems in the U.S. for the American Economic Association.
In 2017, Schmitt observes, the highest number of hospital system mergers in recent history occurred, resulting in higher healthcare prices. This counters the stance of many proponents of consolidation who argue that it reduces competition, thus reducing cost.
Two factors may contribute to higher prices: change in management practices after mergers; and speculation on the part of the acquiring hospital. The latter factor is a motivator of merger for many hospital entities.
Schmitt analyzed 100 mergers between 2000 and 2010, and discovered that costs rose an average of 6 to 7 percent. The price increase impacted insurers, and the cost to patients is difficult to assess.
“In health care … there are several different layers of decision makers, all with potentially competing objectives. [This] research seeks to better understand the economics of these situations and whether policy may have a role to play in improving outcomes,” Schmitt notes.
You can read more about Schmitt’s research discoveries here.
