Financing Strategies For “Nice” People, and More – New York News
Let’s explore some of the most interesting stories that have emerged from New York business schools this week.
When It Comes To Their Finances, Nice Guys Fall Short – Columbia Business School News
According to new research co-authored by Columbia Business School‘s Sandra Matz, “people who describe themselves as ‘agreeable’ are strongly connected to a bleak financial future—including lower savings, higher debt, and a higher likelihood of becoming financially insolvent.”
Matz elaborates, “This research proves that being nice may win friends but it can cost a lot of money. This is especially true for those who start off with less money, as they have no financial safety net to compensate for their personal habits. Unfortunately, having a nice and warm personality—in the arena of business and finances—can often have real financial costs.”
According to the article, “Agreeable individuals perceive money to be less important than their more disagreeable counterparts, and consequently have, on average, worse financial health—which is measured by savings, debt, and default behaviors.”
“Nice Guys Finish Last: When and Why Agreeableness Is Associated With Economic Hardship” was published in the Journal of Personality and Social Psychology.
You can read more about Matz’s research here.
Opportunities Abound in Distressed Debt Investing – Gabelli Connect
The Fordham University Gabelli School of Business recently hosted a talk at its McNally Amphitheatre on the subject of “distressed debt investing,” a multi-trillion dollar industry in which “investors hunt for opportunities where they can purchase debt [with the hope] that the gambit will pay off eventually.”
Attendees were privy to first-hand accounts of distressed debt investments and legal advice from a variety of experts. Baupost Group partner Fred Fogel highlights the “importance of both curiosity and perseverance.” Paul Weiss Bankruptcy and Corporate Reorganization Co-Chair Alan Kornberg “encouraged those just starting out to get a feel for the process by sitting in on bankruptcy hearings.”
Former Wachtell Lipton Bankruptcy Department Head Chaim Fortgang emphasizes the creation and maintenance of “good working relationships.”
You can read more about the talk here.
Look to Entrepreneurs For What’s Next in Healthcare – Johnson Business Feed
The Johnson Business Feed interviewed visiting faculty member Elspeth Murray about the increasing demand for innovation in the healthcare industry, from the use of smartphones to the expansion of ambulatory care.
“Consumer behavior has changed, and that will begin to push on the healthcare system. At a certain point, healthcare practitioners are either going to lose patients or be forced to adopt new ways of treating and accommodating patients.”
She advises students returning to school to focus beyond their specialty and remain “open to taking risks and re-framing your view of the industry, and to be aware of what is happening outside of your bailiwick. Take a good look around at what’s happening and go for it.”
Murray’s 2002 book, Fast Forward: Organizational Change in 100 Days, which she co-authored with Peter R. Richardson, explores how “entrepreneurial thinking gives you the creative ideas and the juice and design thinking helps you see the problems to be solved in the right way.”
Check out the rest of the Murray interview here.
Are Companies Getting Big Data Wrong? – New York News
Let’s explore some of the most interesting stories that have emerged from New York business schools this week.
Columbia Business School Researchers Argue Future of Big Data Lies in Its Ability to Assess Consumers’ Mindset in Real Time – Columbia Business School News
Columbia Business School professors Sandra Matz and Oded Netzer recently published a new discussion paper in the Current Opinion in Behavioral Sciences in which they “address the challenges and opportunities of using big data to benefit both business and consumers based on psychological profiles drawn from information posted on personal websites and discussion forums, and language used on Facebook and Twitter.”
Netzer writes, “Big data usage is quickly evolving. With technological advances in the collection, storage and analysis of large amounts of data, businesses can now gain valid insights on millions of consumers as they go about their daily lives.”
Matz adds, “One benefit of psychological profiling is that the pre-selection of ads based on psychological needs can alleviate the problem of choice overload. It can even help target highly neurotic individuals who display early signs of depression with ads that guide them to self-help pages or offer professional advice.”
You can read the full article here.
When Students Come First – BizEd
According to the National Center for Education Statistics, upwards of 30 percent of freshman in higher-education in the United States are the first members of their family to do so. However, there is also a direct correlation to dropout rates: first-gen students have a dropout rate that is four times that of non-first generation students. The research also found that only 11 percent of the first-gen students manage to secure a Bachelor’s degree within six years.
The statistics find that the reason for the dropout rates has less to do with personal decisions, and more with the “lack the financial, social, and emotional support they need to navigate college successfully,” says BizEd writer Tricia Bisoux. Several schools, including the Rutgers Business School in Newark and New Brunswick, have altered the way they approach its first generation students.
“At Rutgers Business School (RBS) at Rutgers University in New Jersey, the key to supporting first-generation students is a suite of programs called RBS-PLUS (Pathways Leading to Undergraduate Success), launched in 2013. Delivered through the business school’s office of diversity, RBS-PLUS doesn’t just support its current first-generation and low-income undergraduates. It also reaches out to high school students to offer guidance just as they’re beginning their college preparation.”
You can find out more about the program here.
Facebook Is an ‘Extraordinary Failure in Leadership,’ NYU’s Galloway Says – Bloomberg
NYU Stern Marketing Professor Scott Galloway recently stopped by the Bloomberg television studios to talk about the ever-tumultuous Facebook galaxy, dishing out some heavy criticism of Mark Zuckerberg and the tech-giant company as a whole. Watch his interview with the Bloomberg panel here.
The Reason Digital Ads Seem So Personal, According to Columbia Business School Research
Ad optimization, at its core, was always about effectively persuading human emotion. Those consumer habits, according to new research from the Columbia Business School, can be traced right down to individual digital footprint, helping “people overcome their human limitations.”
In new research entitled “Psychological Targeting as an Effective Approach to Digital Mass Persuasion” published in the Proceedings of the National Academy of Science, Assistant Professor of Business Management Sandra Matz’s team explores a new development in the idea of “personalized persuasion.” Thanks to the accessibility of our digital footprints, marketers can now tailor persuasive messages to a “person’s fundamental character traits and psychological needs.”
Professor Matz and her co-authors conducted three experiments in which they targeted over 3.5 million Facebook users based on “Likes,” then measured users’ reactions (i.e. “clicks” and “conversions”) to “persuasive appeals in the form of Facebook ads that either aligned with or ran counter to the users’ psychological profiles.”
In one experiment, the researchers customized online beauty retailer ads that targeted either introverts or extroverts, based on their unique Facebook Likes. The researchers found that “matching the content of persuasive messages to individuals’ psychological characteristics resulted in up to 40 percent more clicks and up to 50 percent more purchases than their mismatching or un-personalized messages.”
While psychological targeting certainly has many advantages when it comes to product positioning, it has the potential to be more insidious. On a more individual level, psychological targeting can easily be “used to exploit weaknesses in people’s character and persuade them to take action against their best interest,” such as Facebook users with psychological traits related to pathological or compulsive behaviors.
The authors actively embrace the numerous ethical questions that surround the application of psychological targeting:
“How do we as consumers and society at-large want to use this new technology? In what settings do we want to facilitate its application, and when do we want to restrict it? For which purposes should we use it, for which should we not? Under which agreements should we be allowed to implement it, and with which required degree of transparency?”
