Business and Political Strategy Aren’t So Different, According to Columbia
There may be a fine line between how successful business and political campaigns lay out strategies, according to a new Columbia Business School article.
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Social Media Week London comes to Cass
Cass Business School is running two master classes as part of its Social Media Week (#SMWCass) from September 22-26.
Industry experts from the Square Mile and Tech City will give advice to entrepreneurs on how they can use social media to drive business growth.
The day will begin with a breakfast session titled ‘Forging Lasting Relationships with your Audience.’ The breakfast session will focus on how start-ups and SMEs can use social media to enhance engagement and forge lasting relationships with target audiences. This event lecture is ideal for people entrepreneurs who have recently set-up or run a thriving business and want to learn how to utilise social media to communicate with their audience.
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