MIT Breaks Down Starbucks Response to Recent PR Nightmare, and More – Boston News
Let’s explore some of the most interesting stories that have emerged from Boston business schools this week.
What Starbucks Got Wrong—and Right—After Philadelphia Arrests – MIT Sloan Newsroom
Following Starbucks’ PR nightmare this past April in which an employee at a Philadelphia Starbucks had two African American patrons arrested after while they waited to conduct a business meeting, Starbucks announced it will host an afternoon of racial bias training for 175,000 employees across 8,000 of its locations.
MIT Sloan senior lecturer Roberta Pittore commended the coffee giant on the sincere response it made following the initial clumsy attempt to address the controversy in a generalized statement.
Regardless of the potential impacts a single afternoon of racial bias training might have on its employees, Pittore believes that “something is better than nothing, more is better than less, and sooner is better than later. I think what it does achieve from Starbucks’ point of view is that it changes the discussion from ‘What did our employee do that was offensive,’ to ‘How can we learn and how can we change?’”
You can read professor Pittore’s entire take on the incident and the Starbucks response here.
Two Northeastern Students Created an App to Revolutionize the School Bus Industry – D’Amore-McKim Blog
The Best Buy-sponsored E-Fest recently awarded $40,000 to BusRight, an app current D’Amore-McKim School of Business students Keith Corso, ’21, and Evan Eddleston, ’22, co-founded to “revolutionize the school bus industry.”
BusRight is designed to “track school bus passengers, current location, calculate optimal travel routes, curb carbon emissions, reduce transportation costs for bus companies, and improve quality of life for passengers, parents, and bus drivers.” According to the article, many school administrators and bus company officials have expressed interest in using the app.
Eddleston writes, “Bus drivers are home earlier, students are home earlier, and parents know where their kids are. It’s a much more efficient system than the one in place today.”
You can read more about BusRight here.
“Be Unreasonable” – Sawyer Business Blog
The keynote speaker at the Sawyer Business School 2018 commencement was Boston Foundation president and CEO Paul S. Grogan who received an honorary doctorate and shared some refreshing words of wisdom drawn from a lifetime of devotion to the betterment of communities.
“Powerful interests conspire to keep things the way they are. They’re fiercely resistant to change because they benefit from the status quo. [There is a] need for courageous public servants who can stand up to pressure and citizen activists who can reshape public opinion in their communities.”
Boston Foundation president and CEO Paul S. Grogan, speaking at this month’s Sawyer Business School commencement / Photo via suffolk.edu
Grogan advised graduates to think beyond the material success their prestigious degree will help them attain. “I implore you to volunteer, to vote, to donate to charity … but moreover to be an active citizen and fight for your fellow neighbors who don’t enjoy the full promise of an American life.”
You can read more highlights from Grogan’s lecture here and watch his speech in its entirety below.
School v. School: Berkeley Haas or UW Foster?
With all the options for incredible business schools throughout the country, it can be a tall order to narrow down programs and choose the right degree for you. In our School v. School series, you can compare and contrast some of the best programs around the United States, helping to cut through the noise and find the best MBA for you on the West Coast.
Deciding Which Seattle Marketing MBA Is Right for You
Seattle is, easily, one of America’s fastest growing cities. Just in one year, from 2015 to 2016, the city’s population increased by 21,000 people, according to The Seattle Times. That’s 57 people a day, on average.
It’s no surprise people are flocking to Seattle. Amazon, Nordstrom, and Starbucks have headquarters there—and Amazon has been busy hiring like crazy. Companies like Microsoft and Boeing are only contributing to this growth too. But beyond the economic and population growth, Seattle is beautiful. Famous for its lush mountains, Seattle provides a view of Mount Rainier from just about any point in the city.
Its progressive policies—like providing a $15 minimum wage and legalizing the use and sale of cannabis—also make the city appealing for young people who are curious about where to start their family or career.
It’s the perfect place to build a life—after that MBA you’ve been thinking about. Three programs, in particular, offer competitive marketing MBA programs. Perhaps they’ll land candidates a job in the tech industry where Seattle employees are the “second-best paid techies,” in the U.S, according to The Seattle Times.
Seattle MBA Programs with a Focus in Marketing
Albers School of Business and Economics — Seattle University
The Albers School of Business and Economics dates back to 1976 when the school was renamed to honor the contribution of Eva and George Albers. Since then, it’s garnered a number of accolades. Most recently, The Princeton Review included the school in its 2017 “Best Business Schools” publication. Albers offers different MBA programs, including an Early Career MBA, a Professional MBA, and a Leadership Executive MBA.
The Professional MBA program can be customized to meet a student’s needs. Two thirds of the required 54 credits consist of electives, so candidates can choose the classes they need to meet their career goals. Candidates can make marketing their discipline. The school offers 12 marketing electives. This program allows students to take two of the school’s 10 graduate certificates as part of their electives. Marketing is on that list.
The business school also gives specialized master degrees for accounting, business analytics, and finance. Its Master of Science in Business Analytics (MSBA) can give marketing candidates a competitive edge in learning data skills.
Foster School of Business — University of Washington
The Foster School of Business at the University of Washington has been around for 100 years. Yep, since 1917. In 2007, it took up the Foster name in honor of Michael G. Foster, who donated $36.5 million through his foundation.
This money went toward building the campus’ state-of-the-art facilities, a major perk for a public university. And this devotion the school has for its students has proven successful: Nearly 3,000 alumni have founded companies. U.S. News World & Report ranked its full-time MBA program number one overall in the Northwest and number nine overall among public universities.
The curriculum ensures candidates understand every facet to business: accounting, finance, strategy, and, of course, marketing. But the second year of the full-time program allows students to hone in on their chosen skill. For marketing MBAs, the program offers 12 electives, including one exclusively on data.
Seattle Pacific University School of Business, Government and Economics
The Seattle Pacific University School of Business, Government and Economics started teaching business in 1977. Its Christian background influences the way the school teaches business. Ethics and service are major themes.
The MBA program features seven emphases: cybersecurity, data analytics, finance, human resources management, information systems management, management, and social and sustainable enterprise. Marketing is a required skill in the curriculum. Marketing is included in the pre-MBA courses required to obtain the degree. For advanced courses, marketing analysis is required. The data analytics emphasis is a good place for those interested in marketing to look into. Data is key in marketing. Numbers tell a bigger story than one might imagine.
Emory Goizueta Students Gather on West Coast for the Modular MBA Program
The modular MBA program at the Emory University Goizueta Business School gathered together students, alumni and business leaders across several cities for a week-long immersion experience earlier this summer.
Meet GeekWire’s Geek of the Week: A Seattle University IT MBA Alum
After graduating from Seattle University’s Albers School of Business and Economics with an MBA in information systems, Joe Hueffed went on to work at some of the most iconic companies in the Pacific Northwest region. It was for this reason that GeekWire recently named Hueffed the “Geek of the Week.” Continue reading…
Washington Business Ranked Best in U.S. for 2017
For 11 years, CNBC has ranked the nation’s states to determine which are the most economically competitive. After months of data analysis—reviewing more than 60 measures of competitiveness from taxes to regulatory climate and quality of the workforce—Washington came out as “America’s Top State for Business in 2017.” Continue reading…
