Kellogg Super Bowl Advertising Review Grades Commercials
Not only is the Super Bowl where Americans watch the very best pro football teams square off in a world championship game, it’s also where companies bring their “A” game when it comes to advertising. On Sunday, February 7, 2016, as the Broncos pulled away from the Panthers, a panel of Kellogg School of Management MBA students evaluated the Super Bowl 50 advertisements against rigorous, business-focused criteria to determine which ads were most effective in building the brand. Continue reading…
NFL Hall of Famer Donates $1 Million to Villanova
NFL Hall of Famer and Fox Sports analyst, Howard M. Long and his wife Diane, have donated $1 million to Villanova University. The Long’s commitment will go toward the University’s $600 million Comprehensive Capital Campaign, “For the Greater Great: The Villanova Campaign to Ignite Change. The gift will create a new eight room as part of a building project, and will be named The Howie Long Strength Training Center. The Strength Training Center will be open for Villanova’s top-ranked FCS Football program and the rest of the 24 varsity sports at the university.
This new facility will help to supply students with a state-of-the-art athletic training center within one centralized location. In addition to the “The Howie Long Strength Training Center,” the building will also include a new football locker room and coaches’ offices. The Villanova Football program will also name its annual defensive player of the year award “The Howie Long Defensive Player of the Year Award,” in recognition of the Long’s commitment to the school.
