Lehigh Professor’s Research Reveals a Truth of Mobile Marketing
Before you take out your smartphone to grab dinner, groceries or toiletries delivered right to your door, consider this from a Lehigh University of Business And Economics assistant professor of marketing: Mobile purchases may not be profitable for business in the long term.
While it’s tempting to buy with inspiration from both convenience and trends, the reality of the future for the global marketplace is different.
Quinlan Graduate Students Receive Scholarships From Hu-Friedy
According to a press release on the school’s website, four graduate students from the Quinlan School of Business were presented with $1,000 scholarships following outstanding work on a class project for Chicago-based manufacturer, Hu-Friedy. As part of a Supply Chain Analytics course, the dental equipment manufacturer tasked students with evaluating alternative shipping strategies to move materials from their suppliers to their manufacturing facilities. The manufacturer was so impressed with the students’ work following the project that it awarded scholarships to the winning team of Mike Larocco, Jihong Liu, Jie Wei Lo, and Tom Scanlan.
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Hot MBA Jobs: Logistician
Have you ever taken a high school or college psychology class? If so, you may have remembered taking an introspective, self-report questionnaire that magically identifies what personality type you have. Constructed by Katharine Cook Briggs and her daughter Isabel Briggs Myers, the Myers–Briggs Type Indicator (MBTI) was designed to show the psychological preferences of how people perceive the world and make decisions. Continue reading…
The Best MBA Clubs in Boston
The right MBA program is as much an opportunity to learn the tools of your trade and find your niche as it is about building a professional peer and alumni network. There’s no more sure-fire method to sow the seeds that may sustain you (cue booming omniscient Wizard of Oz voice) FOR THE REST OF YOUR LIFE than within MBA clubs. We took a look at the best MBA clubs that Boston’s business schools had to offer. Continue reading…
Quinlan Supply and Value Chain Center Set to Open Second office at Vernon Hills This April
The Supply and Value Chain Center at Loyola University Chicago’s Quinlan School of Business is opening a second office at the Cuneo Mansion and Gardens in Vernon Hills, a satellite campus located in the northern suburbs of Chicago. Continue reading…
Smeal College of Business Team Wins Supply Chain Management Award
A team from the Penn State Smeal College of Business won the 2016 Global Supply Chain Management Initiative Inter-College Case Competition which took place at Purdue University’s Krannert School of Management.
The Smeal team beat out two other schools to earn first place: the University of North Carolina’s Kenan-Flagler Business School and the third-place team from Washington University’s Olin Business School.
