The Top Dallas Marketing MBA Programs
With the recent growth of the “Silicon Prairie” in areas like Dallas, Texas, it’s no wonder that business students are heading south for their business education. With a low cost of living and an ever-increasing number of job opportunities, Dallas may just be a perfect place for such students to get their education and start a career.
And while most MBA degree programs provide a general foundation of business knowledge to launch such a career path, many programs also give students the opportunity to specialize within a particular field. With such tailored learning, whether in the form of a specialized MBA or MBA concentration, such graduates will have a competitive edge in the job market.
Students looking to enter the marketing field in the Dallas metro area have a number of opportunities to earn their MBA degree in the area while still focusing more specifically on their marketing education.
The Top Dallas Marketing MBA Programs
Cox School of Business – Southern Methodist University
At the SMU Cox School of Business, students have the opportunity to concentrate their MBA degree in a particular field. Selecting a concentration can better help students prepare for their future career path and demonstrate a more specialized experience for graduates entering the work force.
Marketing is among the available concentrations for students at Cox, which requires just 16 credit hours. Some classes available to fulfill the requirement include, among others:
- Customer Insights and Market Intelligence
- New Product Development
- Understanding What Customers Value
- Consumer Behavior
Commerce College of Business – Texas A&M University
Student at the Cox College of Business are able to select a minor for the MBA degree by concentrating all of their elective courses within a particular field. While the rest of the course requirements for a Commerce MBA consist of generalized business courses, students can take four marketing courses as part of their elective credits to create a marketing minor. Possible classes for a marketing minor include:
- Small Business Brand Management
- Business-to-Business Marketing
- Internet Marketing
Hankamer School of Business – Baylor University
Students at the Hankamer School of Business may add a concentrate their MBA degree by devoting nine elective hours to their chosen field, such as marketing. Typically, a full-time MBA at Hankamer consists of 12 credit hours of business foundation courses, 35 credit hours of core classes, 15 credit hours of electives (nine of which would need to be focused within marketing to constitute a concentration) and three credit hours for an internship.
McCombs School of Business – University of Texas at Austin
The McCombs School of Business at UT Austin espouses that an education in marketing can be crucial in preparing students for a number of careers in management and entrepreneurship. Students at McCombs may choose to pursue a Marketing specific MBA degree, with courses offered through the marketing department and tailored specifically to graduate marketing students. Such class offerings include, among many others:
- Marketing & Customer Insights Practicum
- Creativity & Leadership
- Integrated Marketing Communications
- Business and the Environment
Naveen Jindal School of Management – University of Texas at Dallas
At the Jindal School, students are encouraged to concentrate their MBA degree in a specific business area or specialization. In order to select one of the many concentration offerings at Jindal, students must simply take a cluster of 12 semester credit hours within their particular area of study.
In a marketing MBA concentration at Jindal, students “learn how to understand customers’ needs and purchase behaviors, how to satisfy those needs and how to make a profit in competitive industries and markets.” Within the concentration, students will learn how to develop strategy, manage various brands, conduct research and much more.
Neeley School of Business – Texas Christian University
Students in the full-time Accelerated MBA at Neeley have the chance to focus their electives in a particular area of study, such as marketing. And with the accelerated degree plan- a program developed for each individual student based on their past academic and professional experience — students can have an MBA degree in hand within just twelve months.
University of North Texas College of Business
The University of North Texas’ Department of Marketing and Logistics offers programs which give students the chance to specialize their MBA degree within the marketing field. With the combined general business knowledge of an MBA and specialized marketing education, graduates from the program can open the door to a number of career opportunities and move quickly into managerial roles.
MBAs concentrating in Marketing at UNT have a number of background and core courses that must be taken as part of the general MBA program. The six hours of required marketing courses consist of: Advanced Marketing Research and Analytics and Effective MKTG Planning in Dynamic Environments, as well as nine hours of supporting courses and three hours of an elective outside of marketing.
University of Texas at Arlington College of Business
The MBA Flexible program at at UT Arlington offers students the chance to concentrate their degree in marketing. The program helps students to appreciate the key role marketing plays in the overall strategy of an organization by providing a deeper understanding behind product strategy and staying up-to-date with trends, along with many other key aspects of marketing.
Students looking to concentrate their Flex MBA in marketing must complete at least three upper-level graduate marketing courses in addition to the required course, MARK 5311.
Top Healthcare Management MBAs in Dallas
With constantly expanding and growing businesses, the Dallas-Fort Worth metro has become one of the top growing job markets in the country. One of the reasons for such steady growth is the diversity in the Dallas market—a center of technology, finance and healthcare, among other industries, it doesn’t look like the jobs boom will come to an end any time soon.
Among the many growing industries in Dallas is health care, a field which added 5,600 new jobs just last year. Texas Health Resources, Inc. is one of the region’s largest employers, with more than 19,000 employees.
If you are considering pursuing an MBA in Healthcare Management, the incredible growth within the field in Dallas could mean endless opportunities for someone just starting their career.
Baylor University – Hankamer School of Business
The Hankamer School of Business at Baylor University offers a specialized MBA degree in Healthcare Administration, offered through the Robbins Institute for Health Policy and Leadership. The Healthcare Administration MBA focuses on both building general business skills and developing knowledge specific to the healthcare field, a combination that can be crucial for the multidisciplinary work of a healthcare administrator.
The MBA in Healthcare Administration at Baylor also requires students to participate in a seven-month paid Executive Residency with a leading progressive health organization. The residency program sets Hankamer’s MBA apart but many other healthcare programs, allowing students hands-on experience in a real healthcare environment before even earning their degree.
The Hankamer Healthcare Administration MBA was ranked 17th in U.S. News & World Report‘s 2016 graduate school ranking of healthcare management programs and is one of just 84 programs to receive national accreditation from CAHME.
University of Texas at Dallas – Naveen Jindal School of Management
At the Naveen Jindal School of Management, students have the unique opportunity to earn a dual MBA and MS degree. Students in any of the MBA programs at Jindal—full-time, Professional Evening Cohort, Executive MBA or Professional Flex and Online—are all eligible to apply for admittance to a joint program.
Through this program, students have the chance to simultaneously pursue their MBA and a Master of Science in Healthcare Management. The program combines the nationally recognized faculty at UT Dallas with highly experienced healthcare industry executives to educate and train new leaders within the industry. The program provides students with a foundation in business, exposure to healthcare management outside of the classroom and opportunities for professional development.
McCombs School of Business – University of Texas at Austin
Students earning a full-time MBA at the McCombs School of Business have the opportunity to concentrate their degree in Healthcare. With required classes such as Budget and Finance in Healthcare, Theories and Critical Issues in Public Health and Information Resources in Health Sciences, the program will help prepare students for careers in a variety of careers in the healthcare industry.
The MBA program at McCombs knows that today’s healthcare companies today are seeking competitive candidates who are not only solid in their business skill but also have an in-depth understanding of the contemporary issues, opportunities and challenges within the industry. The Healthcare Concentration gives students the chance to combine courses from different schools and disciplines within the university, as well as connect with Austin’s booming biotech industry.
Texas Christian University – Neeley School of Business
The Neeley School of Business at TCU offers a Health Care MBA, designed to give current and prospective health care professionals the knowledge and skills to approach the challenges of the industry.
The TCU Health Care MBA provides students with both an overall education in business as well as an in-depth health care focus, exposure to experts within the field, and an action-learning capstone project which allows students to bridge the gap between classroom knowledge and hands-on experience. By earning your MBA at Neeley, students will have access to the vast network of Neeley students, alumni and a faculty ranked second in the world by The Economist.
University of North Texas – College of Business
The UNT College of Business offers an MBA with a concentration in Health Services Management, through a partnership with the COB and UNT Health Science Center School of Public Health in Fort Worth. Through the program, students will learn to develop their business acumen and focus it towards healing.
With a wide array of health care services in the Dallas-Fort Worth region, students have the opportunity to pursue employment in a variety of settings, ranging from hospitals, surgical care centers, medical group practices, pharmaceutical firms and many more.
