Wharton and IBM Launch New Exec. Program
The Wharton School of Business and International Business Machine Corp. have joined to launch a new executive education program. The program has been designed to help chief marketing officers navigate the explosion of data available and will be focused on big data and analytics for marketing executives.
Forty-eight CMOs, chief customer officers and others in related leadership roles will be selected to participate in the new program, called “The CMO Advantage: Evolving Beyond the Digital Revolution.” Faculty members from The Wharton School’s marketing will teach the two-week course. The course will address the impact of big data, analytics and new technologies on customer engagement. The program will take place in June and applications for the course will open on Oct. 20.
