Oct 27, 2014
Oxford MBA Students Worked on Experimental Release of Thom Yorke’s Solo Album
Thom Yorke’s decision to release his latest album via BitTorrent caused a notable stir in the music world. What isn’t well known though is that Oxford MBA students consulted with Radiohead’s management team on the experimental release that uses BitTorrent to allow customers to buy the album directly from the artist. The idea of artists using BitTorrent to market and sell their music is controversial as the platform is infamous in the music industry for allowing fans to share music for free.
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