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May 5, 2017

USC Marshall Offers Scholarship For Women MBAs Over 30

Marshall Offers

Marilyn Beaudry-Corbett ’53 MS ’61, recently endowed a scholarship fund for female MBA students over 30 at the USC Marshall School of Business. Beaudry-Corbett’s remarkable life fuels her generosity. Having attended business school at a time when women were discouraged from pursuing careers and education, the USC Marshall alum forged a prosperous career in marketing.

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Apr 10, 2017

Foster MBA Program #1 in Job Placement in the Northwest

Foster MBA Program

If you want to ensure that you have a job after earning an MBA, then you ought to consider the full-time and Evening MBA programs at the University of Washington’s Foster School of Business. According to the most recent U.S. News & World Report release on the Best Business Schools, the Foster MBA program led the top 30 schools in job placement, ranking first in the Northwest region and 27th overall. And Foster’s Evening MBA program performed even better, ranking first in the Northwest and 18th overall. Continue reading…

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Apr 7, 2017

USC Marshall Hosts First Summit on Future of Tech and Entertainment

USC Marshall Hosts

On Thursday, March 23 at Shutters Beach in Santa Monica, over 400 people gathered to celebrate leaders in fields vital to Southern California’s thriving entertainment industry. These fields included: Augmented and virtual reality, artificial intelligence, digital media, gaming and e-sports. The summit featured robots, holograms and a variety of other unique tech displays.

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Mar 14, 2017

7 Takeaways from the 2018 U.S. News Business School Ranking

2018 U.S. News Business School Ranking

The schools making up the top 10 in this year’s U.S. News & World Report ranking of the nation’s best MBA programs—released today—were exactly the same as last year. That said, there are a smattering of surprises in terms of how top schools rose and fell relative to one another—and in movement among schools outside of the top 15.

At quick glance, here are this year’s top 10, in order of their 2018 rank (2017 rank in parentheses):

1 Harvard Business School (1)

1 University of Pennsylvania’s Wharton School (4)

3 University of Chicago Booth School of Business (2, tie)

4 Stanford Graduate School of Business (2, tie)

4 MIT Sloan School of Management (5, tie)

4 Northwestern’s Kellogg School of Management (4, tie)

7 UC Berkeley Haas School of Business (7)

8 Dartmouth’s Tuck School of Business (8, tie)

9 Yale School of Management (8, tie)

9 Columbia Business School (10)

With today’s release, students, alumni and administrators at Harvard Business School (HBS) can toast their school’s third consecutive showing at the top of the list. But the University of Pennsylvania’s Wharton School has even more cause for celebration, having tied HBS for first this year. It’s only the second time in 28 years it has claimed the No. 1 spot. It’s also an important rebound for the Philadelphia school, which fell to fourth last year as it was surpassed for the first time ever by the University of Chicago Booth School of Business.

Chicago Booth isn’t letting up, though. It took third place this year after tying Stanford for No. 2 last year. After never having cracked the top three before, Booth’s now done it two years in a row.

Perhaps the biggest news among the top 10—and the farthest fall from grace—was Stanford Graduate School of Business (GSB)’s slide into a three-way tie for fourth place with MIT Sloan School of Management and Northwestern’s Kellogg School of Business. Stanford has never before not clocked in at least third or above in the U.S. News ranking.

Rounding out the top 10 were Haas, Tuck, Yale and Columbia—very similar to last year except that Yale slipped slightly, from a tie at eighth with Tuck to a tie this year at ninth with Columbia. It’s a slight gain for CBS, meanwhile, which last year was 10th, behind Tuck and Yale in a tie for eighth.

7 Key Takeaways from the 2018 U.S. News MBA Ranking

We’ve sifted through the data and compiled a summary of things worth taking notice of this year:

1) Wharton Is the Year’s Big Winner

Wharton has traditionally been considered part of the “holy trinity” of schools, behind only HBS and Stanford in many people’s eyes. That made last year’s fourth-place finish behind Chicago Booth a real blow.

This year, the school fought back—seizing a shared claim to first place for only its second time ever. Strong employment and pay figures—85.6 percent of graduates employed at graduation and the highest reported average salary of all schools, $155,058—helped significantly.

“This is excellent news for Wharton—especially after last year’s showing in the U.S. News ranking and, more broadly speaking, in light of the constant (and not always positive) media attention the school has garnered due to controversial alum, President Trump,” says Graham Richmond, Clear Admit’s co-founder. “While many will quip about employment figures and how they favor the likes of HBS and Wharton vs. Stanford, the key—from Wharton’s perspective—is being squarely back in the ‘trinity,’” adds Richmond.

Booth School of Business

2) Booth Stakes Its Claim in the Top Three

Last year, Chicago Booth tied Stanford for second place—its first time ever outranking Wharton and also the first time the Chicago school had secured a top-three spot in the history of the U.S. News rankings.

Making it into the top three for a second year in a row helps dispel any notions of last year being a fluke. A climbing GMAT average (726) and high employment numbers (84.9 percent employed at graduation) have played a part in its rise.

3) Methodology Disadvantages Stanford

Because U.S. News’ methodology relies on “grades” from corporate recruiters and other employment stats that favor larger firms over startups or entrepreneurial pursuits, schools with large numbers of students going into tech startups or entrepreneurship—such as Stanford—are essentially penalized. Stanford may be further hurt—at least in terms of the U.S. News list—by the fact that its graduates are confident enough that they’ll land a plum job that they can be a little choosier about which offers they accept. Indeed, only 62.8 percent of its MBAs were employed by graduation—as compared to 85.8 percent at Wharton, 84.9 percent at Chicago Booth and 79.3 percent at HBS.

Of course, Stanford came out ahead in terms of average GMAT/GRE scores (737), average undergraduate GPA (3.73) and overall student selectivity. With an acceptance rate of just 6 percent, it was by far the most selective school of all those ranked, with HBS accepting 10.6 percent, Wharton, 19.6 percent, and Chicago Booth, 23.6 percent. But these factors are given less weight than peer assessments and corporate recruiter survey scores as U.S. News crunches its data.

4) Yale SOM Defends Its Position in the Top 10

This year marks the third time since 2013 that Yale School of Management (SOM) has ranked in the top 10, giving the school an increasingly legitimate claim to membership in this elite club. In this most recent ranking, the New Haven school tied for No. 9 with CBS. Last year it tied at eighth with Tuck—a five-spot jump over the previous year.

Yale has been making improvements on several fronts. In 2011, the school hired Dean Edward Snyder—the very same dean who sat at the helm of Chicago Booth during its meteoric rankings rise in the early 2000s. Yale has also been poaching high-profile faculty from other schools over the last decade, including Andrew Metrick, professor of finance, and Anjani Jain, current assistant dean, both formerly Wharton faculty.

Add to that the opening of glittery new facilities in 2014 and the school’s traditional strength and reputation as a leader in the non-profit and corporate responsibility areas—currently in vogue with millennials—and the school’s continued top-10 showing makes sense.

5) Columbia Regains a Spot, Sort of

CBS is battling to maintain its top-10 claim, and its tie this year with Yale for ninth is theoretically an improvement over its 10th place finish last year. But it’s still down from the No. 8 spot it successfully defended from 2012 through 2016. Contributing factors could include the rising cost of living in New York and declining interest among applicants in the financial sector—but that’s just conjecture.

As we noted last year, CBS is one of only a few schools in the top 10 that haven’t recently unveiled a new building or substantially expanded their facilities, which could be a liability. Construction is underway for an impressive new Manhattanville campus, but its projected completion date has been pushed off from the original 2018.

Yale’s moving into—and remaining in—the top 10 has also exerted downward pressure on CBS.

6) NYU Stern Gets Its Scores in on Time, Bounces Back from 20 to 12

Last year’s biggest shock was NYU Stern’s plummet from No. 11 to No. 20. But as U.S. News noted at the time, the reason for Stern’s sharp decline was the fact that it didn’t get its GMAT/GRE scores in on time. When it did get the scores in, U.S. News refused to recalculate the rankings.

NYU Stern

The drop of nine spots on the list did seem harsh—and pretty implausible. Indeed, this year’s No. 12 showing seems much more legit for the traditionally top-15 school—suggesting it got its scores in on time this year.

Again, Clear Admit’s Graham Richmond weighs in: “Last year’s NYU Stern/U.S. News rankings fiasco did not paint U.S. News in the best of lights. It felt like a petty slap on the wrist aimed at Stern and served to raise questions about the validity of the rankings, which were arguably no longer accurate where a key school was concerned. While it is nice to see things seemingly back to ‘normal’ this year, the issue highlighted the perils of a straight ordinal ranking that some suspect can be tweaked to sell magazines, rather than a tiered ranking that represents the true matriculation behavior we see among applicants seeking an MBA.”

7) Movers and Shakers Elsewhere in the Ranking

Of course, there are many business schools beyond the top 10. U.S. News ranked 131 schools in total. Further down in the rankings you see some more precipitous gains and losses. On the plus side, Arizona State University’s W. P. Carey School of Business and USC’s Marshall School of Business both cracked the top 25. Carey jumped 10 places to 25th, from 35th last year. Marshall moved up seven spots to come in just ahead of Carey at 24th.

The University of Virginia’s Darden School of Business slipped three spots to 14th, it’s second consecutive year of decline. Vanderbilt’s Owen School of Management also took a hit, dropping from 22nd to tie with Carey at 25th. Falling out of the top 25 altogether was Rice University’s Jones Graduate School of Business, which dropped to No. 29. This, despite its 11-spot leap to eighth place in Bloomberg BusinessWeek’s November 2016 ranking.

This article has been edited and republished with permissions from Clear Admit.

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Mar 9, 2017

The Top Marketing MBAs In Los Angeles

top marketing MBAs

Earning an MBA is a great way to gain broad business knowledge that can be applied to many different roles and industries in the business world. As a result, an MBA degree can be ideal for students who haven’t yet made up their mind about their career path.

Yet even those who have known for a long time what path they want to pursue can benefit from an MBA education. To make the most out of an MBA, those who want to focus their degree can benefit from the option to focus or concentrate in a particular subject, which many schools offer.

If you are thinking about pursuing your degree in sunny Los Angeles and have an interest in marketing, there are a number of schools in the metro area which allow students to focus their degree. Below, we’ve rounded up some of the top Marketing MBAs in the Los Angeles metro.

California State University, Long Beach

The Evening MBA at California State University, Long Beach offers students the opportunity to choose a focus area and obtain a specialization for their MBA degree.

The Evening MBA at CSU is a self-paced MBA that allows students to choose how many classes they take each semester, with the option to either earn a general MBA or select a specialization. Marketing is among the several MBA specialization options available for students, including courses such as Marketing Concepts, Seminar in Marketing Policies, Seminar in Marketing Research and Marketing and Sustainability, among others.

Peter F. Drucker and Masatoshi Ito Graduate School of Management – Claremont Graduate University

The Drucker MBA program allows students to select an area of concentration for their degree, with options like strategy, global management and of course—marketing. The marketing program aims to help students “develop a critical understanding of key marketing concepts and gain analytical and evaluative skills to inform strategic marketing decision making”.

Argyros School of Business – Chapman University

The full-time MBA at Argyros School of Business is well regarded across the country, ranked 81st nationwide by U.S. News & World Report.

Students pursuing an MBA at Argyros can choose a ‘Course Track’ with just three electives that can help focus their education. To choose a Marketing Course Track, students must select three courses from options like Marketing Research, Statistical Models for Analytics and Internet & Social Media Marketing, among others.

College of Business and Economics – California State University, Los Angeles

The California State University at Los Angeles’ College of Business offers a number of flexible options for students to pursue their MBA in a cross-functional and integrative educational setting. Students have the option to select their graduate level courses within specific areas of studying, marketing included.

Graziadio School of Business and Management – Pepperdine University

The full-time MBA at the Pepperdine’s Graziado School of Business has been recognized as a top MBA program in the country by Bloomberg Businessweek and U.S. News & World ReportThe program offers students a strong foundation in business through experiential MBA courses, also offering the chance to choose from a variety of MBA specializations.

The MBA in Marketing at Graziado is available for 12, 15 and 20-month MBA Students and focuses on providing students with the basic concepts, tools and techniques for developing a strong marketing strategy. Some course options include Global Marketing, Consumer Behavior and Business-to-Business Marketing.

Loyola Marymount University

The LMU MBA can be earned in 24-36 months or more, designed with a flexible schedule for meeting the needs of working professionals. The first year of the MBA requires students to complete core courses, where the second year allows more flexibility for focuses on a particular area of emphasis.

Students may choose to focus on a Marketing emphasis for their MBA, selecting from such courses as Business and Capitalism, Sales Force Strategy and Customer Relationship Management.

Marshall School of Business – USC

The MBA program at USC Marshall is a universally top-ranked degree which allows students to pursue a marketing focus, beginning with a required Marketing Management class as part of the core. In year two, marketing students will have the option to take courses that are part of the MS in Marketing program, such as Business Analytics, Customer Insights and Analysi, and Market Demand and Sales Forecasting.

The Paul Merage School of Business – University of California, Irvine

 The Merage School of Business at UC Irvine allows students to focus their MBA degree in Marketing with a required core class of Marketing Management and the option between a number of MBA electives, such as Marketing on the Internet, Micromarketing Lab and New Product Development.
The Merage marketing faculty has been recognized worldwide for excellence in teaching and research, with expertise covering a wide range of marketing topics from professionals in advertising to new product development.

 

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Jan 3, 2017

Part-Time MBAs: Los Angeles

Whoever said you needed to spend money to make money likely never had to pay their rent with money earned from blood transfusions.

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