New Project Management Jobs in the Bay Area
For better and worse, the Bay Area continues to reign as the global tech hub. But what has evolved in recent years is tech’s relationship to MBA graduates. MBAs were once personas non-grata in Silicon Valley. While newer startups won’t likely have a use for you, the big boys and girls of tech—the Slacks, Adobes, Twitters, Facebooks, Googles, Apples, etc.—certainly do. This week is focused on opportunities that allow MBA graduates to apply their PM skills to Bay Area tech.
Continue reading…Five Surprisingly Lucrative MBA Destinations
Even though the most common MBA careers are those in the areas of consulting, banking and finance, there are other options out there. In fact, you’d be surprised to learn which companies truly value hiring MBAs into high paying management positions, and the sectors those firms occupy. Whether its tech, media, or retail, here’s a breakout of five surprisingly lucrative MBA destinations. Continue reading…
Check Out New MBA Jobs at Walmart, Nike, and General Motors Before the New Year
Are you trying to get one more job application out before the end of 2018? Check out these exciting new MBA jobs at Walmart, Nike, General Motors, Johnson & Johnson and Procter & Gamble, and get those applications in. Soon you’ll be celebrating a new job as well as the new year! Continue reading…
New MBA Jobs at the World’s Top Mass Media & Telecom Firms
The world is more connected that ever before. What’s possibly even crazier is how many of the channels, services, and providers of these communication streams are all run by a handful of powerful companies. This week, we’re taking a look at some exciting new MBA jobs in the world’s largest mass media and telecom firms. If you’re looking to help companies innovate in order to help people connect and communicate with one another, these new MBA jobs are for you.
New MBA Jobs: Goldman Sachs, Walmart, Coca Cola, and More
A new week means a new rundown of the best new MBA jobs out there! This list features entry level positions and roles for seasoned vets, so there’s something for everyone here. Apply today and get your post-MBA career started right away!
Columbia Finds Surprises That Hurt Advertisers, and More – New York City News
What’s going on in New York business schools this week?
Study by Columbia Business School Finds Search Tools Like Broad Match Can Hurt Advertisers More Than It Helps – Columbia Business School Blog
New research co-authored by Columbia Business School associate professor of business Kinshuk Jerath calls into question the efficacy of search tools like broad match, which automate the process of “figuring out all the possible keywords that consumers might search for.”
According to the article, paid search ad spending will reach nearly $40 billion in the U.S. alone by 2019. Jerath writes, “Tools like broad match have led to too many advertisers competing over the same keywords, because now bidding on keywords is so easy. The result is that the search engines are actually the only real winners.”
In a paper entitled Keyword Management Costs and “Broad Match” in Sponsored Search Advertising, Jerath and co-authors Wilfred Amaldoss from Duke Fuqua and Amin Sayedi of UW Foster found that “broad match is only effective to a point, a threshold driven largely by the accuracy of broad match that is controlled by the search engine, not the advertiser.”
“Anything that makes advertising cheaper creates more competition—and can ultimately hurt your return on investment. “
You can read more of the research here.
Deloitte CEO Cathy Engelbert to Lehigh Graduates: ‘Do What Hasn’t Been Done’ – Lehigh College Business and Economics Blog
Deloitte CEO Cathy Engelbert, Lehigh College Business and Economics ’86 graduate, used her recent commencement address to share three life lessons that stressed to graduates of Lehigh’s 150th Class the importance of “always remembering what matters to them most.”
Engelbert advised students to “do what hasn’t been done” and “find creative, impactful ways of using new technologies for good.” She said, “I encourage you to stay optimistic and play an active, key role in carving the path leveraging your uniquely human skills—like creativity, empathy, communication, and complex problem-solving.”
Her second piece of advice was to “schedule your personal updates,” just as one might update “various devices to ensure they are operating at peak performance.”
Engelbert’s third and “most important” lesson was to “stay anchored on what matters to you most.”
“I’m sure many of you have a purpose you’re passionate about. That doesn’t end today with graduation. You can carry that through whatever you’re going to do next … from graduate school to entering the workforce. There’s a push to come together as social issues grow in depth, severity and priority. I challenge you to take a bold stance and make a difference in your day-to-day work.”
Read the full commencement report here and footage from the ceremony below.
Professor Scott Galloway discusses how Walmart is positioning itself to compete with Amazon – NYU Stern News
NYU Stern School of Business professor of marketing Scott Galloway was recently interviewed as part of a CNNMoney piece on Walmart’s plan to take on Amazon as the country’s preeminent universal retailer, particularly when it comes to online grocery delivery. Galloway writes:
“Walmart is the only firm that has the management, capital and the scale to compete with Amazon. They’ve probably done as good a job of getting off their heels and on their toes as any retailer in the world.”
You can read the full story here.
