MBAs Hold High Expectations for B-School Admissions Process, Survey Finds
According to the 2018 MBA Applicant Survey conducted by the Association of International Graduate Admissions Consultants (AIGAC), MBA applicants expect a lot from business schools as they make their way through the admissions process. Not only do they want the schools themselves to be more transparent—including providing status updates, feedback, and earlier wait list decisions—they also want more consultant advice and interaction.
“More transparency in terms of the status of the application will be appreciated,” wrote one survey respondent. “Leading schools like [schools] were notoriously quiet about the application for more than 5 weeks.”
Even applicants whose bids for admission were unsuccessful want more from schools. “Feedback at some point would be fantastic,” wrote one. “At least some indication of what portion of an application was below expectation would be helpful even just for personal development.”
The latest annual AIGAC survey drew almost 2,000 responses from applicants to more than two dozen leading business schools. Results were released as part of the admissions consultant group’s annual conference, which took place last week at Northwestern’s Kellogg School of Management.
Where Do MBA Applicants Look for Admissions Information?
According to the survey results, school websites are a primary source of information for 80 percent of applicants. After school websites, online information sessions, student and alumni referrals, and admissions teams are where applicants are most likely to turn. In terms of what they are looking for, applicants are most eager for information that helps them set expectations for the admissions process, but finding it isn’t always easy. As one survey respondent said, “[School]’s application process was steeped in mystery.”
Outside of school resources, students look to social media, online communities/forums, MBA rankings, and then family/friends/work colleagues. They also look to the blogs and websites of admissions consultants as well as printed viewbooks and brochures. And many applicants look in as many places as possible to find the information they crave.
“Videos, interviews, and current or alumni experiences are very valuable,” wrote one survey respondent. Another underscored the importance of school websites being “very easy to navigate.” Online seminars that only reiterate information available on the schools’ websites are less valuable, shared another.
In the social media sphere, more applicants look to LinkedIn for information than any other channel, followed by YouTube and Facebook. Quora follows, trailed by Instagram and Twitter.
Schools That Get to Know MBA Applicants Best
Cornell’s Johnson Graduate School of Management, UVA’s Darden School of Business, and Dartmouth’s Tuck School scored the highest marks in terms of how well they get to know applicants as part of the admissions process. Notably, some of the most highly ranked business schools fell short in this regard, with Stanford Graduate School of Business and Harvard Business School bringing up the rear. As one candidate explained, “Though I fell in love with [school] during my campus visit, I felt that their application process was very impersonal, and I didn’t feel like I had enough of an opportunity to show the school who I was with a video and a [short essay] …”
Why the MBA? Why a Particular School?
The survey also sought to understand what most motivates applicants to apply to MBA programs in general. More than half—57 percent—seek to acquire new information, skills, and knowledge. Forty-nine percent, meanwhile, want access to job prospects. And 48 percent are seeking a stronger network or to advance their careers.
As for the top factors influencing which schools applicants choose to target, reputation reigns supreme, cited by 66 percent of applicants surveyed. School rank was a top factor for 61 percent, and school culture, for 53 percent.
To learn more about the survey results and to read more personal responses from applicants, consult the full survey here.
This article was edited and published with permissions from our sister site, Clear Admit.
Rotman Prof Talks Theranos Fraud, and More – Toronto News
People affiliated with Toronto‘s finest business schools have been making the news. Below, we’ve laid out some of this week’s highlights.
How Board Diversity Might Have Prevented the Theranos Fiasco – The Globe & Mail
Andras Tilcsik, Canada Research Chair in strategy, organizations, and society at the University of Toronto’s Rotman School of Management coauthored an opinion piece in The Globe & Mail with Chris Clearfield, Principal at System Logic. The article addressed the fraud charges lodged against Theranos founder Elizabeth Holmes.
Holmes, who was listed as one of Forbes’ “Youngest Self-Made Billionaires” has been charged with “massive” fraud involving upwards of $700 million USD. Holmes has agreed to cede control of her company, which was boating more innovated methods of blood-testing to potential investors.
Tilcsik and Clearfield argue that Holmes’s mistakes might have been prevented had a systemic problem in businesses been addressed at Theranos: board diversity. All but two Theranos board members were white men over 60. According to the article, “… lab experiments show that while homogeneous groups do less well on complex tasks, they report feeling more confident about their decisions.”
Holmes’ equity stake in Theranos, the notorious blood-testing startup she founded, has been reduced to virtually nothing after being charged with large-scale fraud from the SEC.
Learn more about the importance of board diversity here.
YouTube Star Choreographs a Career Blending Bollywood and Business – The Globe & Mail
Shareen Ladha, graduate of York University’s Schulich School of Business, used her MBA to guide her in an unconventional career goal. She wanted to build success producing and dancing in Bollywood-esq videos on YouTube, achieving massive momentum when she did a Bollywood-style remix of Justin Bieber’s “Sorry.” The video quickly went viral, and now Ladha balances making YouTube videos with her career as a senior strategist with McCann.
“Through my MBA, I decided that this was the thing that made me unique and it was proof I could bring a creative aspect to strategy and consulting,” Ladha said in a recent profile with the Globe & Mail.
“It started getting woven into my daily life and daily conversations I would have with people. All my social media accounts were public, so if they ever looked me up or were friends with me, they’d know about it. There was such a positive response.”
You can read more about the YouTube star here.
Ivey Students Learn the Three Gs of Good Investing – News@Ivey
Multi-billion dollar Brazilian investment firm 3G Capital Management recently let students at the Ivey Business School at Western University Canada in on a simple secret: the three Gs to successful investing are “good business, good management, and good price.”
3G managing partner Pavel Begun spoke with professor George Athanassakos and his value investing class last month, further explaining what each of those three Gs (get it?) meant:
Good Business:
“’We define good business as one that is competitively entrenched, generates high return of invested capital and is in solid financial shape.’” Specifically, 3G looks at businesses that are industry leaders and show industry longevity in order to predict their future value. They also look to businesses that generate with ROEs, or return on equity, of 15 per cent and above. Finally, they look at the debt payback period of business to ensure it is no greater than three to five years, helping to determine their financial shape.”
To read the rest of the advice gifted from Begun, click here.
What Toronto MBA Can You Earn in the Least Amount of Time? – MetroMBA
Several of the most well-regarded business schools in Toronto offer MBA programs that do not take the typical two-years that a traditional full-time degree often requires.
For instance, the DeGroote School of Business at McMaster University has an accelerated program that takes just eight months to complete. Alanna Shaffer further explains:
“By exempting students from the required first year MBA courses, students can earn their degree quickly while also cutting their overall tuition expenses in half and accelerating their path to employment. The program is designed for students who have earned their undergraduate business degree in the last ten years, and have at least one year of professional experience. Students may start the program in either September or January.”
Check up on the rest of the fastest MBA programs in Toronto here.
California Job Growth, and More – Los Angeles News
We’ve rounded up some of the biggest news coming out of Los Angeles business schools this week.
California Gains 35,500 jobs, and Unemployment Falls to Record-Low 4.4% – Los Angeles Times
In a recent interview with the Los Angeles Times, Pepperdine University Graziadio School of Business and Management economist Dave Smith spoke about California’s remarkably positive streak of job growth, saying, “I don’t see how we can avoid decent wage growth, which is a positive thing for workers.”
“In Los Angeles County in January, employers added 7,200 jobs. In Orange County, payrolls rose by 4,300; in the Inland Empire they increased 2,000.” – Andrew Khouri, Los Angeles Times
You can read more about the story from the Los Angeles Times here.
Graduate Career Mentor Programs for Spring 2018 – CSULB Newsroom
The Graduate Career Mentor program for spring 2018 at the California State University, Long Beach College of Business and Administration kicked off on February 12th, continuing its work of connecting industry professionals with current CSULB graduate students. Currently, 20 graduate students in both the MS Supply Chain Management and Accelerated MBA program have mentors.
The program, which is overseen by assistant director of graduate business career services Michelle Levy, aims to pair current students with professionals to develop a strong mentor-mentee relationships. Not only will the mentor help students navigate through their business degree, but will also vastly expand their professional network, offering professional advice and helping discover new opportunities.
Click here for more information on the Graduate Career Mentor Program at CSULB, or to learn how to become a mentor yourself.
YouTube Will Add Information from Wikipedia to Videos About Conspiracies – The Verge
YouTube CEO and UCLA Anderson MBA alumni Susan Wojcicki has been dealt an unfortunate hand with her company; being forced to confront the rise of conspiracy theories.
Wojcicki spoke about the way YouTube is changing its methods at South by Southwest in Austin, saying, “When there are videos that are focused around something that’s a conspiracy—and we’re using a list of well-known internet conspiracies from Wikipedia—then we will show a companion unit of information from Wikipedia showing that here is information about the event.”
Buzzfeed technology reporter Ryan Mac recently discussed the issue in more detail on his Twitter feed, noting those utilizing the site to spread conspiracies tend to craft shady or out-right false information much faster than Wikipedia can counteract it.
.@SusanWojcicki “If there is an important news event we want to be delivering the right information.”
Minutes later she says, “We are not a news organization.”
— Ryan Mac (@RMac18) March 13, 2018
Find out more about Wojcicki and YouTube’s attempts to curb toxic conspiracies here.
D’Amore-McKim Marketing Study Says Let Customers Do The Talking on Social Media
According to Northeastern professor Koen Pauwels’ recent Journal of Marketing paper, there are “three consumer mindset metrics” within social media that affect stock performance and shareholder value. D’Amore-McKim recently explored his research.
YouTube CEO and UCLA Anderson Alum Susan Wojcicki Responds to Google Memo
Earlier this month, Google found itself in the midst of controversy after an internal memo from now-former employee James Damore was released to the staff. His out-of-nowhere diatribe claimed, more or less, that women are less biologically capable of being software engineers than their male counterparts. The document, titled “Google’s Ideological Echo Chamber,” was later released to the public, instantly causing scrutiny. Continue reading…
MBA Alum Spotlight: Wharton Alum and Alphabet CFO Ruth Porat
In March 2015, the New York Times called Ruth Porat one of the most powerful women on Wall Street, and claimed she was poised to “immediately become one of the most powerful women in Silicon Valley” as CFO of Google’s corporate umbrella, Alphabet.
